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Sprint to success

Loyalty and retention are key for the telecom leader — especially in b-to-b.

Music marketing 2.0

Decreased CD sales have sent the music business into a tailspin, but smart marketers are using new tactics to reach fans.

Showcasing creative campaigns BMW, Weyerhaeuser and Combined Insurance

Social marketing drives user interaction for BMW; B-to-b campaign displays results for Weyerhaeuser; and Combined Insurance's customer research informs its site design.

Latest News

FTC amends Telemarketing Sales Rule

Mary Elizabeth Hurn August 19, 2008

The Federal Trade Commission today issued its final Telemarketing Sales Rule (TSR) amendments regarding prerecorded calls. Two TSR amendments were passed - one will ban calls that deliver prerecorded messages unless the consumer has first agreed, with written consent, to receive calls.

SES San Jose: Microsoft dedicated to investment in search

Ellen Keohane August 19, 2008

Delivering the best results is the key to growing Microsoft's search marketing business, said Satya Nadella, SVP of Microsoft's search, portal and advertising group.

WebJet selects StrongMail

Dianna Dilworth August 19, 2008

WebJet, an Australian online travel agency, has chosen e-mail marketing services firm StrongMail Systems Inc. to run its e-mail marketing program. Like Travelocity and Expedia, Webjet provides travel products including airline tickets, car rentals and room stays at more than 50,000 hotels worldwide.

Inbox Insider: Google's good name attracts spammers

Dianna Dilworth August 19, 2008

Spammers are known to take advantage of a legitimate company's good reputation. EBay, PayPal and MySpace have all had their social tools misused by scammers — in eBay's case, spam e-mails contain deals that seem too good to be true; while on MySpace, scammers have made false accounts to send spam messages to other members.

Kelley becomes head of Millard

Bryan Yurcan August 19, 2008

Jeff Kelley has been named president of Millard Group, effective this month, while former president Ben Perez has been named SVP of strategic and business development for the Services Group unit of InfoGroup, Millard's parent company.

DMNews talks with Doug Stone, advertising director at grocery distributor and retailer W. Lee Flowers and Co.

August 18, 2008

Doug Stone, advertising director at grocery distributor and retailer W. Lee Flowers and Co., talks about how to keep a weekly insert media program exciting.

What's the best way to sell online ads?

August 18, 2008

To sell ads online, publishers and marketers are faced with a choice between aggregate ad networks or direct dealings. Our experts weigh the pros and cons of each approach.

CAN-SPAM: Compliance is a baseline, not a strategy

Chip House, VP of marketing services, ExactTarget August 19, 2008

The CAN-SPAM Act has now been law in the US for more than four and a half years, yet many marketers misunderstand the law, how it applies to their business, or fail to know where the law falls short of best practices.

In Circulation: New magazines fill a niche — or two

Lauren Bell August 18, 2008

Judging from recent headlines, now is not a good time to be in the print industry: Gannett is slashing jobs, Cox is selling off papers, and even Condé Nast powerhouse Vogue is showing an ad page loss for its big September issue.

Happy Birthday Search Engine Strategies!

Sara Holoubek August 18, 2008

For the first time in years, I'm not heading to the Search Engine Strategies San Jose show — its 10th anniversary edition (Gasp). Yes, it feels wrong, but client and travel schedules did not align so well this year, and so I will have to live vicariously through blogs, videos and images posted by others this week.

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DMNews seeking e-mail experts

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-mail Marketing, which will be made available at the DMA08 show in Las Vegas in mid-October, and will be published as a supplement in our October 27th issue. Click here for more information.