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A swan song looms for music continuity

Chantal Todé May 19, 2008

In March, media giant Bertelsmann said it would run out its BMG Music Service continuity club and shut down the business by 2010. The announcement was part of the bigger news that Bertelsmann will try to sell its US Direct Group division, a year after acquiring Bookspan.

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Weekly Review Podcast

May 19, 2008

DMNews managing editor Cara Wood and features editor Sharon Goldman discuss the FTC's approval of new provisions for the CAN-SPAM Act, Jockey launching its first catalog, difficulties behind integrating data mining across channels, and marketing insert campaigns to the youth demographic.

Return Path enters Australia with new partner

Dianna Dilworth May 22, 2008

E-mail services firm Return Path has a new partner in Australia. Eservices Communications Pty Ltd, an Australian digital communication services company, has integrated Return Path's e-mail authentication and deliverability tool Sender Score in a move to help its e-mail clients.

Equifax, Loyalty Lab team up

Lauren Bell May 22, 2008

Equifax Database Services and Loyalty Lab Inc. have partnered to offer expanded loyalty and database services to clients. The two companies will integrate Loyalty Lab's loyalty programs with Equifax's data and marketing services to create data-rich loyalty initiatives.

Maptech Map and GPS Buyers list from Q4

May 22, 2008

Q4 Direct Marketing Strategies has introduced the Maptech Map and GPS Buyers list to the market. Mapping software, GPS navigation systems, quality mapping data, printed maps and charts are all part of the Maptech family of products that have been essential tools for professionals, boaters and outdoor enthusiasts for years.

Microsoft expands ad offering in social networking, mobile and video games

Dianna Dilworth May 21, 2008

Microsoft has upped its ante in the advertising space with a few new offerings. This week the software giant announced a new display ad network for mobile phones, new in-game advertising for video games and a plan to test advertising on the online site Zune Social and on the Zune music devices themselves.

USPS direct mail site to focus on small businesses

Ellen Keohane May 21, 2008

The US Postal Service plans to redesign its direct mail Web site to make it more relevant to small business owners. According to research by ComScore, 84% of the visitors to the direct mail site are businesses, and 59% of those visitors are small businesses with 10 or fewer employees, said Carlton Shufflebarger, manager of direct mail for the USPS, at a workshop at the National Postal Forum in Anaheim, CA, today.

Driving awareness

David Ward May 19, 2008

To get more customers into car showrooms, auto marketers have increased their focus on DM channels. David Ward explores this revved-up trend.

Data moves to center stage

Chantal Todé May 19, 2008

Cross-channel marketing still challenges retailers, but some are using platforms that bring data together, Chantal Todé reports.

Getting your data shaped up before you ship out

Lisa Berman-Calitri, director of new business, CGSM May 21, 2008

Last month I started training for my annual 170-mile bicycle ride along the beautiful Jersey Shore. Riding on an indoor "trainer" is not the most exciting thing to do, but it's necessary when preparing for a long ride. Well, it's the same story with customer data.

How to integrate clickstream data and catalog strategy

Kevin Hillstrom, president, MineThatData May 21, 2008

Might 2008 be the year that catalogers embrace online customer behavior? Our customers continue to shift behavior to the online channel. Each time a customer visits the Web site of a multichannel cataloger, the customer shares important facts that the cataloger records in a clickstream database.

Pump up your list

Erik Gabrielson, eMarketing strategist, Premiere Global Services May 20, 2008

Every visitor to your site is an opportunity to pump up your list. You spend a lot of time and money driving traffic, so wouldn't it be nice to get a little something extra from visitors — like e-mail addresses sprinkled with some consumer data? An organic list building strategy is crucial to making this happen.

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