Social strategy is in this fall

Chantal Todé July 18, 2008

For their back-to-school efforts, a number of multichannel merchants are marrying microsites with a significant push into social networking.

Latest News

Google reports Q2 results

Ellen Keohane July 18, 2008

Google reported $5.37 billion in revenue for its second quarter ended on June 30. "Traffic and revenue have held up well despite uncertain economic conditions," said Eric Schmidt, Google CEO and board chairman, during a July 17 conference call.

Alliance, Epsilon report growth

Lauren Bell July 18, 2008

Alliance Data Systems Corp., parent company of Epsilon, released its second quarter results this week, showing a 5% increase in revenue. The company attributed the increase to the success of Canadian Air Miles and multiple contract renewals with long-standing clients, including RONA, Bank of Montreal and Epsilon client National Geographic.

Friday's entices customers with new card program

Lauren Bell July 18, 2008

TGI Friday's has launched a new loyalty program, "Give me more stripes." The casual dining chain soft-launched the program earlier this year, signing up more than 300,000 customers. With the official launch on July 14, Friday's has put up a "Stripes" microsite where visitors can register online and design a personalized card.

EBay reports financial results

Bryan Yurcan July 18, 2008

EBay has reported second quarter revenue of $2.20 billion, up $361 million from the same period last year. The company reported net income of $460 million for the quarter.

USPS appoints two new VPs

Ellen Keohane July 18, 2008

In light of the US Postal Service's recent reorganization, Postmaster General John Potter has appointed Pritha Mehra VP of business mail entry and payment technologies and Maura Robinson VP of pricing.

Market to Uncle Sam

Mary Elizabeth Hurn July 14, 2008

The US government spends trillions of dollars on products and services each year. Mary Elizabeth Hurn explores how to target the right decision makers.

Print Central

Chantal Todé July 14, 2008

Centralizing direct mail production can maximize marketing efficiency, Chantal Todé reports.

CRM in a Web 2.0 world

By Jeffrey Henning, chief strategy officer, Vovici July 16, 2008

It's a Web 2.0 world, and CRM has to live in it. Originally, CRM was all about centralizing customer information; that is, recording all customer interactions in one place for easy reference. It's easy to forget how revolutionary that is, but I can remember frustrating phone calls to customer service representatives who clearly did not have access to all my information.

Take the next steps toward a successful analytics plan

Jeff Williams, senior marketing analyst, DMW Worldwide LLC July 16, 2008

Chances are your organization has already made a significant investment in the IT infrastructure needed to support a marketing database. To maximize the return on your investment and truly unlock the power of database marketing, the next step is to implement a database analytics program that will return measurable and actionable results.

Transactional e-mail can keep them coming back for more

Barry Abel, VP of field operations, Message Systems July 15, 2008

Your e-mail marketing and customer relationship campaigns are spot-on. Your Web site is a shopper's dream. You've done everything right to garner customer loyalty and repeat sales, right? Maybe not. There's an often overlooked element of customer communication that has the potential to bring your customers back for more again and again: The transactional e-mail message.

Luvs for Momsense

Cannes Festival

Current USA mailing Lillian Vernon catalog

Time Warner to split off cable TV

Phoney business

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