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'Google killer' remains elusive

Google is far from being unseated as the dominant player in the US search market. According to ComScore data for July, Google led the core search market with 61.9% of searches conducted in the US.

HBO targets 'True' vampire fans

HBO's new vampire series, True Blood, will debut September 7 after a nearly four-month campaign targeting vampire enthusiasts. HBO's conversation with this community doesn't stop there, however.

An evolving list universe

Using mailing lists has been at the core of direct marketing for decades. Today, the sector looks to expand.

Latest News

Jeff Hayzlett of Kodak will chair Caples

August 29, 2008

Jeffrey Hayzlett, chief business development officer and VP at Eastman Kodak, will serve as General Chair of the 31st John Caples International Awards.

Express Gay News rebrands, relaunches

Lauren Bell August 29, 2008

Express Gay News has redesigned and re-launched under the title South Florida Blade.The newspaper, which has a weekly distribution of 15,000 in the Miami and Ft. Lauderdale, FL, areas, conducted extensive market research to shape the redesign. Blade's readers tend to be older, more affluent, professionals who are members of South Florida's gay and lesbian community.

1-800-Flowers.com launches Blackberry store

Bryan Yurcan August 29, 2008

1-800-Flowers.com this week launched a mobile store available on Blackberry smartphones. The new Mobile Gift Center, a Blackberry application, is designed to provide quick access to customers on the run or who need a last-minute gift, according to the company.

Commerce Bank looks to Epsilon for direct marketing

Lauren Bell August 29, 2008

Kansas City, MO-based Commerce Bank has tapped Epsilon marketing agency Purple@Epsilon for full direct marketing services. The bank, which has nearly 350 locations in Missouri, Illinois, Kansas, Oklahoma and Colorado, is working to ramp up customer acquisition for its retail business unit.

List of marine pros available

August 29, 2008

Direct Partner Solutions has introduced the Marine Business Journal Active Subscribers list to the market. Marine Business Journal is a trade publication geared to workers in the marine industry.

Eye on the environment

Ellen Keohane August 25, 2008

USPS's Pulcrano on the challenge of sustainable postal operations

Integrated campaign sets records for The Weather Channel

Dianna Dilworth August 25, 2008

It may take the use of other channels for marketers to reach people on their mobile phones. The Weather Channel Interactive, for example, has had a mobile presence for 18 months, but its recent multichannel campaign greatly increased its visibility.

In Circulation: Find your voice

Lauren Bell August 29, 2008

The publishing industry is grappling with a lot of issues right now, and circ marketers are right in the thick of things. With rapidly changing consumer habits, rising costs of paper and transport and an influx of new technologies and media, there are a million questions that need answering.

The case for disruption

Sara Holoubek August 29, 2008

Here I am, rounding the corner of 28th St. and Park Ave. in New York when, suddenly, I am hit by a guy coming at me with a flier for a local deli. A polite "no thank you" did no good — this last link in the marketing chain was listening to his iPod. Of all urban advertising vehicles, the people handing out fliers are definitely the most disruptive, much like a pop-up window that spawns an endless cycle of new pop-up windows.

Tips for hiring a third party technology provider

By Dave Ventresca, president, Maghound Enterprises Inc. August 29, 2008

An industry evolution in recent years shows that our audience strategy and marketing tactics are driven by an ever-growing number of emerging technologies. As the role of the marketing department continues to transform, circulators are increasingly tasked with overseeing technology-intensive activities, such as Web site design, e-mail deployment, ad targeting, predictive analytics, order processing, mobile application development and many others.

ENTER NOW

The John Caples Awards International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in it's 31st year, the Caples Awards continue to honor the best in the industry.

DMNews seeking e-mail experts

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-mail Marketing, which will be made available at the DMA08 show in Las Vegas in mid-October, and will be published as a supplement in our October 27th issue. Click here for more information.

Online Exclusive

5 Tips: Improving direct mail ROI

Though direct mail has always been a reliable channel, personalized copy and unique offers can heighten response rates and improve ROI.Click here to read.

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