The USPS' Bernstock on moving from the private sector to public sector

The US Postal Service's long-awaited Move Update require­ments officially took effect last week; however, mailers will have about six months to become com­pliant with the new requirements before facing any fines.

Direct mail offers sent by banks to current customers rose 42% in the third quarter when compared to the second quarter, according to new research from Mintel Comperemedia. The sharp increase in retention direct mail can be attributed to banks' efforts to communicate with and reassure their customers on the heels of the worst financial crisis in years.

With postal and production costs rising and more consumers looking to online, some say that direct mail may be nearing its end as an effective marketing tool — but others disagree.

Federal Express Services is looking to expand its operations in India as it and other shippers battle tough global economic conditions.

The announcement by Deutsche Post World Net, parent company of DHL Express, that it will discontinue its US-only air and ground services, resulting in the loss of 9,500 jobs, will likely not kill a proposed vendor con­tract with UPS.

Traditional media such as inserts can offer steady success in the coming year for marketers — especially in an era of postage and paper cost increases, say four insert media experts.

Pricing for shipping services will change on January 18, the US Postal Service announced today following a vote by its Board of Governors.

Cutting mail delivery is often cited as a way to cut costs, but the postal industry counters that it would adversely affect consumers. Our experts assess the potential impact of a five-day postal week

Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Four experts share their tips for making a piece look good — but cost less.