Creative campaigns from McDonald's, Nikon, and Brandenton Area CVB

June 30, 2008

McDonald's franchises find flexibility with ad network; Nikon social networkers get snap happy; and Brandenton Area CVB viral e-mail drives to Florida.

Latest News

Weekly Review Podcast

July 1, 2008

DMNews editor in chief Eleanor Trickett, managing editor Cara Wood and features editor Sharon Goldman discuss the growth and future of college loan privatization, Jim Beam's new "The stuff inside" campaign, feedback from the American Catalog Mailers Association forum in Washington, D.C., and the state of the mobile Web.

Microsoft adds JWT to agency roster

Lauren Bell July 03, 2008

Microsoft Corp. has tapped WPP Group's JWT to man its business-solutions advertising account. JWT won the account after a review of several agencies — the rest of which Microsoft declined to name.

Southwest Airlines nearing decision in new Rewards agency

Dianna Dilworth, Cara Wood July 03, 2008

Southwest Airlines is looking for a new agency to work on its Rapid Rewards loyalty program. The initial search involved more than 20 companies, according to Chris Mainz a public relations representative for the airline.

Good engages readers with hometown tourism contest

Lauren Bell July 03, 2008

Good, a magazine focused on community activism, is holding a contest to encourage reader engagement and bolster the magazine's presence in smaller communities across the nation.

EBay plans to appeal $61 million French counterfeit ruling

Bryan Yurcan July 03, 2008

Online auctioneer eBay this week vowed to appeal a ruling by a French court that ordered it to pay approximately $61 million (40 million Euros) after the Paris-based Tribunal de Commerce ruled on June 30 eBay failed to adequately prevent counterfeit products from being sold on the site.

New list of cautious check writers available

July 03, 2008

Adrea Rubin has announced the Custom Direct EZShield Buyers list to the market. This rental list features buyers of EZShield check fraud protection services, which offers reimbursement of fraudulent personal or business checks.

Surf's up on the mobile Web

Dianna Dilworth June 30, 2008

With more smartphones in consumers' pockets, mobile marketers are working to optimize their craft. Dianna Dilworth reports.

How you can highlight the 'R' in CRM

June 30, 2008

Customer relationship management may be a highly technical sector, but it has a touchy-feely core. Four experts share how CRM can help you connect organically with customers.

The ultimate edge: Identifying emotional benefits

Jenny Schade, president, JRS Consulting July 02, 2008

Do you know why customers buy your products and services? Chances are the answer isn't in the tangible descriptions of your products. Those attributes tend to be short lived. They are important only until your competitor matches your product's features.

Can marketing exist without analytics?

Jason McNamara, CMO, Alterian July 02, 2008

You can have the best sales pitch in the world, but if you don't know who your audience is, or what they are looking for, your strategy is based on chance. That means the potential impact of your communication is decreased.

Why just good, is not good enough

Gideon Mantel, co-founder/CEO, Commtouch July 01, 2008

In my nearly 20 years in the messaging business, spam has evolved from a trickle of "unsolicited bulk e-mail" to a barrage of sophisticated and malicious threats. Anti-spam efficiency is becoming a major influencing factor for both security vendors and IT decision makers. Why? Because spam is highly visible to end-users, while most other security threats are almost impossible for end-users to detect.

Cannes Festival

Current USA mailing Lillian Vernon catalog

Time Warner to split off cable TV

Phoney business

Merck uncomfortably numb after settlement

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