Digital marketing and search agency iCrossing has entered a partnership with China-based search marketing company Beijing Gridsum Technology Co. Ltd. The businesses will jointly develop and manage search marketing campaigns for global brands across Asian markets.

Woman's Day, published by Hachette Filipacchi Media U.S., has launched an online talk radio station, RadioWD, in partnership with BlogTalkRadio, the world's largest citizen broadcasting network.

Luxury retailer Tommy Bahama has tapped Acxiom Corporation to help lead its first foray into loyalty and database marketing. Acxiom is providing direct marketing services, data hygiene, segmentation and analytics to the brand, which has bricks and mortar and online retail operations as well as wholesale and restaurants.

Meredith Corp.'s Better Homes & Gardens magazine is hoping to boost brand engagement with a new widget, launching next week. The BHG Recipe Saver widget, targeted to the Better Homes reader, a 28- to 55-year-old woman with a family, offers users 7,000 BHG-branded recipes, meal plans and coupons.

Direct Media has introduced the American Heart Association list to the market. This list contains people who have donated to the association.

The viral forward-to-a-friend tactic might be a quick way to build up a list, but others argue the process falls short. Are these referral marketing campaigns effective? Our experts weigh in

The USPS' Bernstock on moving from the private sector to public sector

In the past few years, there has been an explosion of consumers using mobile devices for messaging - leading to almost obsessive mobile phone use among many consumers.

You're launching an e-mail campaign. You've got a top-notch mailing list. Your designers have whipped up some stellar creative. Your campaign is ready to roll.

With Thanksgiving over, it is officially the holiday shopping season, and retailers know that this is going to be a tough one. While most retailers make their money in this fourth quarter season, with the recession now official, consumers are tightening their purse strings and being more careful about their holiday purchases.