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Widgets enter the limelight

Widgets are no longer waiting in the wings. Instead, these Web-based miniature applications have taken center stage over the past year, becoming popular direct tools helping increase consumer interaction with brands.

Measuring up

New interactive and digital capabilities mean a more measurable environment for out-of-home advertisers, Sharon Goldman reports

Sweet sales savvy

Candy marketers have to compete with thousands of products to satisfy consumer cravings. Ellen Keohane reports on their strategies

Latest News

InfoGroup receives public reprimand from NASDAQ

September 05, 2008

The Nasdaq Listing Qualifications Panel has issued a public reprimand to database marketing giant InfoGroup.

Wrigley names Tribal DDB its digital AOR

Mary Elizabeth Hurn September 05, 2008

The Wm. Wrigley Jr. Company has selected Tribal DDB Worldwide for the digital initiatives of its US brands. This is the first digital agency of record for Wrigley.

GM paces its safety recall with mail push

Lauren Bell September 05, 2008

General Motors (GM) will reach out to consumers in November to recall 944,000 cars, including Buick Lucerne sedans, Cadillac Escalades and Chevrolet Silverado trucks.

RBC adds multiorganization tool to CRM strategy

Lauren Bell September 05, 2008

RBC Ministries will be one of the first users of MPower's new multiorganization functionality, which rolls out officially on Monday, September 8.

TV Guide, ABC team for Dancing promo

Lauren Bell September 05, 2008

In a move to increase reader engagement, TV Guide has partnered with ABC to include Dancing With the Stars judge paddles and scorecards in its September 15 issue.

Latest Features & analysis

Is social media really for everyone?

September 01, 2008

As social media gains popularity, it seems logical for brand and direct marketers to reach consumers on their favorite Web sites. Our experts disagree as to whether the time is right.

Integrating traditional DM

September 01, 2008

Rapp's Paul Price talks about the outlook agency in a digital world.

Is audience or offer more important?

September 08, 2008

A solid advertising campaign requires that marketers identify their target audience and develop an irresistible offer. Our experts discuss which element is more crucial to success.

Targeting using improved affluence data

Ray Kingman, CEO, Genalytics September 03, 2008

Estimated income and other measures of affluence are often a driving force behind effective direct marketing campaigns. So what happens when your measures of affluence, namely income and home value, are simply inaccurate?

Ending internal marketing conflict

Chris Checco, division president, Customer Chemistry; Larry Mosiman, senior product marketing manager, SAS and Scott Radcliff, director, global communications practice, SAS September 03, 2008

In recent years, corporate marketing organizations have divided and subdivided into specialized units, such as acquisition, retention and revenue. These units all want to own the customer, and this fragmentation of the marketing function represents a serious threat to customer-focused excellence.

ENTER NOW

The John Caples Awards International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in its 31st year, the Caples Awards continue to honor the best in the industry.

DMNews seeking e-mail experts

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-mail Marketing, which will be made available at the DMA08 show in Las Vegas in mid-October, and will be published as a supplement in our October 27th issue. Click here for more information.

Online Exclusive

4 Tips: Getting the best results from online video marketing

Four industry experts share tips on how to get the most from your online video campaign. Click here to read.

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