Affiliate Marketing Articles

The virtuous (or vicious) Google data machine

Sara Holoubek June 30, 2008

Ten years ago this September, Sergey Brin and Larry Page were about to set up offices in a garage. Their Web site, Google.com, delivered results for 10,000 searches a day. By 1999, that figure had jumped to 3 million. Today, Google processes hundreds of millions of searches each and every day. If this is a staggering number, consider that behind each and every search query is a set of consumer data, and it is access to this data that puts Google into a league of its own.
 

PC World adds off-site reviews

Bryan Yurcan June 27, 2008

Tech publisher PC World, whose product reviews have long been a major staple of its content, is adding links to comparisons and expert and user reviews from other publications, sites and blogs. PC World partnered with electronic product comparison site Retrevo in the venture. Under the agreement, PC World is selling advertising programs for the Retrevo Web site, in addition to the content sharing.
 

Google debuts Ad Planner

Dianna Dilworth, Ellen Keohane June 24, 2008

Google has released a new media-planning tool called Ad Planner that connects advertisers with publishers. Wayne Lin, business product manager at Google, spoke of the tool's benefits at the ARF's Audience Measurement 3.0 today in New York.
 

Datran Media acquires Top-Colleges.com

Dianna Dilworth June 24, 2008

Online marketing firm Datran Media has acquired Top-Colleges.com, formerly a division of AffiliateCrew.com, for an undisclosed amount. New York-based Datran, an e-mail service provider, ad networking and database firm, acquired the higher education search engine in an effort to further develop its lead generation offerings.
 

Available to good home: Online classifieds

Chantal Todé June 23, 2008

Real estate Web site Zillow.com and a group of newspaper companies are expected to roll out a previously announced program this week enabling local advertis­ers that buy ads with the newspapers to also place their listings on Zillow. News­papers participating in the Zillow deal will also be able to use Zillow's real estate content on their own sites.
 

Upromise adds Mall Networks to shopping services

Lauren Bell June 18, 2008

College-savings service Upromise is now using Mall Networks 3.0 to make its online shopping mall more user-friendly and engaging. Mall Networks, a provider of merchant-funded loyalty programs, is offering personalized comparison shopping and enhanced search on the Upromise site.
 

MySpace spam suit settled

Cara Wood June 17, 2008

News Corp.'s social networking property MySpace has reached an agreement to collect $6 million from Scott Richter and his Web marketing company, Media Breakaway LLC, for allegedly spamming its users with unsolicited advertisements. The charges originated in January 2007.
 

Good Housekeeping rewards readers

Lauren Bell June 16, 2008

Good Housekeeping has launched a reader incentive and loyalty program — Good Housekeeping Rewards — with help from Affinity Solutions. Readers can get coupons for participating retailers such as Macy's, Banana Republic and Target on Good Housekeeping's Web site.
 

MoreVisibility launches affiliate marketing program

Ellen Keohane May 28, 2008

MoreVisibility, a search engine optimization and marketing firm, has launched its new, full-service affiliate marketing program. Cost-per-click marketing has become increasingly more competitive in terms of the bidding on keywords, said Danielle Leitch, EVP of MoreVisibility.
 

Charter, Google face privacy scrutiny over third-party BT

Mary Elizabeth Hurn May 26, 2008

When ISP Charter Communications sent letters to subscribers about its partnership with ad firm NebuAd and plans to track Web surfing habits to improve ad target­ing last week, federal legislators quickly reacted, citing privacy concerns.
 
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