Audience fragmentation has changed media buying — so when, why and how should mar­keters go after niche media buys instead of mass media? Four experts share their opinions.

Global audience and content network Adconian Media Group has acquired KTV Digital Media, a production studio and operator of video destination sites. Together the companies will form their own content development and syndication arm to be called RedLever.

Proclivity's Sheldon Gilbert discusses the nuances of behavioral targeting.

Social media such as online communities, blogs, video and widgets are redefining how internet users engage the interactive world and, as a result, how marketers must approach multichannel campaigns.

The rough economy and tight budgets may force companies to streamline their marketing efforts — and digital becomes very tempting. Our experts prioritize strategies to maximize effectiveness.

If you want to grow your e-mail databases or generate more online sales, lead generation is essential. Four experts sound off on the best way to maximize your return on investment.

Pay-per-click traffic quality management and click fraud prevention service provider ClickForensics today released its third quarter industry average click fraud figures.

Yahoo has released its earnings report for the third quarter ended September 30. Revenues were $1.786 billion for the third quarter of 2008, a 1% increase compared to $1.768 billion for the same period of 2007. The search engine also announced its expectation to reduce its workforce by at least 10% during the fourth quarter.

The 10-year budget battle between display and search marketing appears to have come to a close, giving way to an integrated approach to online advertising. Multiple studies pointing to an increase in lift and ROI can be credited for broker­ing the truce.

It's no secret that the words "search" and "Google" have become synonymous in many peoples' minds. Frankly, I find this is a bit disturbing. Sure, Google has the biggest audience, and yes, its interface is arguably the most streamlined and intuitive. But just because Google maintains a significantly larger market share and might be a bit easier for users than the other engines does not mean it's the best at everything — which is why I'm interested in what everyone else is doing better than Google.