Agency News

iCrossing partners with China-based Gridsum

Mary Elizabeth Hurn December 02, 2008

Digital marketing and search agency iCrossing has entered a partnership with China-based search marketing company Beijing Gridsum Technology Co. Ltd. The businesses will jointly develop and manage search marketing campaigns for global brands across Asian markets.
 

Mercent launches catalog software

Bryan Yurcan December 01, 2008

Mercent, a provider of online marketing technology and services for retail merchants, has announced the launch of catalog merchandising and order integration software for high-volume eBay sellers, integrated directly with eBay Large Merchant Services, a new set of applications on the eBay platform currently in public beta.
 

Starbucks names BBDO NY AOR

Dianna Dilworth November 26, 2008

After the breakup with Wieden & Kennedy — in which the agency dumped the brand, rather than vice versa — Starbucks has selected Omnicom agency BBDO New York as its agency of record. The decision followed a competitive review.
 

ExampleMotion.com partners with Mulberry Marketing

Dianna Dilworth November 26, 2008

ExampleMotion.com, a new San Francisco-based file sharing Web site for the legal industry, has selected Mulberry Marketing Communications to handle all of its marketing efforts.
 

Publicis Groupe acquires Tribal

Mary Elizabeth Hurn November 19, 2008

Publicis Groupe has acquired Tribal, a São Paulo-based digital agency that offers brand planning, interactive campaign development and advanced marketing technologies.
 

Propay launches card reader

Bryan Yurcan November 17, 2008

Payment processing service ProPay recently launched its MicroSecure Card Reader, targeted toward direct sellers. The card reader encrypts the credit or debit card information at the time of swipe and stores it in coded form for later processing.
 

Arthritis Foundation renews contract with Merkle

Jonathan Mack November 13, 2008

Database marketing agency Merkle has announced that the Arthritis Foundation, the largest private nonprofit organization devoted to arthritis research, has renewed its marketing contract. Merkle will continue to provide database management, strategic advice, printing, mailing response and list support and fundraising insight among other services for the Atlanta-based Arthritis Foundation.
 

Agency.com sues iCrossing for $19.5M

Mary Elizabeth Hurn November 10, 2008

Omnicom'sAgency.comhas filed a $19.5 million lawsuit against digital and search agency iCrossing, claiming it stole several of Agency.com's key clients and top executives when CEO Donald Scales left Agency.com for iCrossing.
 

J&J pharma taps Interpublic, WPP

Lauren Bell November 06, 2008

Johnson & Johnson has tapped Interpublic Group of Companies and WPP Group to handle its pharmaceutical business. The decision was made after a formal request-for-proposal process.
 
Promotions rule holiday retail

Promotions rule holiday retail

Chantal Todé October 31, 2008

Facing a country in financial turmoil and consumers who are increasingly keeping their wal­lets closed, several major retailers announced aggressive holiday marketing programs last week that start earlier than previous years. For months, industry watchdogs have predicted that this would be a highly promotional holiday season at retail because of the tough economy.
 
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