CMP Media Awards List Management to MeritDirect

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MeritDirect, White Plains, NY, said today that it was awarded list management duties for more than 150 lists and databases from business-to-business publisher CMP Media.


The transition of the files to MeritDirect begins Dec. 1 with the company's entertainment media list titles including Pro Sound News, Videography, Television Broadcast, Systems Contractor News, Residential Systems, Rental & Staging, Car Sound and Performance, Automedia, Media Line and Digital Cinematography. These lists offer more than 200,000 postal names and 130,000 e-mail names.


Effective Jan. 1, MeritDirect assumes management of the rest of the CMP list portfolio including its High Tech Subscribers Database comprised of its technology publications, trade shows and Internet sites. The database has 2.3 million postal addresses at a base price of $250/M and 751,000 e-mail addresses at a base price of $400/M.


The database is selectable by job function, operating systems, primary business, products specified, sales/revenue, markets targeted, programming languages, number of employees in organization, geography and more.


"We are extremely excited about the opportunity to represent a worldwide leader in business information and technology like CMP Media," Rob Sanchez, president of list management and interactive services at MeritDirect, said in a statement. "Our presence in the BTB multichannel marketplace and CMP Media's premier portfolio of list properties creates enormous synergy in our approach to the marketplace and our depth of product offerings."


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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