CMOs

SAP Names New CMO and First CDO

SAP Names New CMO and First CDO

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Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.

Dear CFO: An Open Letter About the CMO-CFO Relationship

Dear CFO: An Open Letter About the CMO-CFO Relationship

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One outspoken marketer gets candid about communication breakdowns, budget worries, and viable solutions.

Marketing Technology Is Imperative to CMOs' Success

Marketing Technology Is Imperative to CMOs' Success

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Well-integrated technologies impact business performance and increase marketing effectiveness.

Toshiba Business Solutions Names Melo CMO

Toshiba Business Solutions Names Melo CMO

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The 23-year content management veteran will lead new product and service development.

Marketers Exaggerate Their Digital Prowess, Says Report

Marketers Exaggerate Their Digital Prowess, Says Report

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Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

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Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

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The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

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A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Marketers Are Ready for Change

Marketers Are Ready for Change

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Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

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CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More Money

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Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

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Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

In the Age of Social, Marketing Belongs to the Masses

In the Age of Social, Marketing Belongs to the Masses

CMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.

CMOs: Expect Major Change in Next 5 Years

CMOs: Expect Major Change in Next 5 Years

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Three quarters of global marketing chiefs see digital creating a new game in the years directly ahead. The same number, however, doubt they'll be ready for it.

Pressure Prevents Marketers From Scoring Their Goals [Infographic]

Pressure Prevents Marketers From Scoring Their Goals [Infographic]

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Can today's players get their heads in the marketing game?

Know Your Audience Through Marketing Science

Know Your Audience Through Marketing Science

CenturyLink Technology Solutions' new CMO, Becky Carr, takes a break from an ambitious rebranding effort to talk data analytics.

CMOs Gear Up to Tackle the Onslaught of Data

CMOs Gear Up to Tackle the Onslaught of Data

No longer relegated to branding and advertising, the CMO's involvement in high-level decisions continues to expand as data analytics becomes crucial to corporate strategy.

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Infographic: Can Increased Pressure Make CMOs Grumpy?

Infographic: Can Increased Pressure Make CMOs Grumpy?

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CMOs had greater responsibility once—it was awful, according to one famous feline.

Marrying Art and Science In Marketing

Marrying Art and Science In Marketing

In the words of Capital One CMO Peter Horst, when you're doing it right, the combination of marketing art and science is " almost like unclogging a pipe."

Meet Frances Allen, EVP, Chief Brand Officer, Denny's Corp.

Meet Frances Allen, EVP, Chief Brand Officer, Denny's Corp.

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When 2014 Marketing Hall of Femme honoree Frances Allen took the marketing reins at Denny's in 2010, she had her work cut out for her.

Meet Amy Bohutinsky, CMO, Zillow

Meet Amy Bohutinsky, CMO, Zillow

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Amy Bohutinsky embraces challenges head-on. That's why the Zillow CMO is a 2014 Marketing Hall of Femme honoree.

Meet Kathy Button Bell, VP, CMO, Emerson Electric

Meet Kathy Button Bell, VP, CMO, Emerson Electric

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For Kathy Button Bell, marketing is constantly in "beta." Experimentation is in her blood. She's a 2014 Marketing Hall of Femme honoree for a reason.

18 Leaders Who Put the Femme in Phenomenal

18 Leaders Who Put the Femme in Phenomenal

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Risk takers. Storytellers. Leaders. Direct Marketing News announces its 2014 Marketing Hall of Femme honorees.

Meet Leilani M. Brown, CMO, Starr Companies

Meet Leilani M. Brown, CMO, Starr Companies

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For 2014 Marketing Hall of Femme honoree Leilani Brown, it's all about having simple, clear goals for your brand and your company.

Meet Susan Cohig, SVP of Integrated Marketing, National Hockey League

Meet Susan Cohig, SVP of Integrated Marketing, National Hockey League

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Not only is 2014 Marketing Hall of Femme honoree Susan Cohig instrumental in promoting the NHL's women's hockey initiative, but she's also elevated the entire brand.

Meet Dorothy Dowling, SVP, Marketing and Sales, Best Western International

Meet Dorothy Dowling, SVP, Marketing and Sales, Best Western International

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No matter where Dorothy Downling goes, the 2014 Marketing Hall of Femme honoree works to build solutions designed to benefit all of Best Western's customers.

Meet Peggy Dyer, CMO, American Red Cross

Meet Peggy Dyer, CMO, American Red Cross

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Like the American Red Cross, 2014 Marketing Hall of Femme honoree Peggy Dyer knows how to support those in need—especially within her organization.

Meet Jamie Haenggi, CMO and Customer Experience Officer, Protection 1

Meet Jamie Haenggi, CMO and Customer Experience Officer, Protection 1

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Jamie Haenggi didn't always envision a career in marketing. Now's she CMO of Protection 1 and a 2014 Marketing Hall of Femme honoree.

Meet Teri Llach, CMO, Blackhawk Network

Meet Teri Llach, CMO, Blackhawk Network

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2014 Marketing Hall of Femme honoree Teri Llach is a master at putting herself in the customer's shoes.

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