A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.
Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.
CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.
Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.
Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.
CMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.
Three quarters of global marketing chiefs see digital creating a new game in the years directly ahead. The same number, however, doubt they'll be ready for it.
Can today's players get their heads in the marketing game?
CenturyLink Technology Solutions' new CMO, Becky Carr, takes a break from an ambitious rebranding effort to talk data analytics.
No longer relegated to branding and advertising, the CMO's involvement in high-level decisions continues to expand as data analytics becomes crucial to corporate strategy.
A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
CMOs had greater responsibility once—it was awful, according to one famous feline.
In the words of Capital One CMO Peter Horst, when you're doing it right, the combination of marketing art and science is " almost like unclogging a pipe."
Risk takers. Storytellers. Leaders. Direct Marketing News announces its 2014 Marketing Hall of Femme honorees.
When 2014 Marketing Hall of Femme honoree Frances Allen took the marketing reins at Denny's in 2010, she had her work cut out for her.
Amy Bohutinsky embraces challenges head-on. That's why the Zillow CMO is a 2014 Marketing Hall of Femme honoree.
For Kathy Button Bell, marketing is constantly in "beta." Experimentation is in her blood. She's a 2014 Marketing Hall of Femme honoree for a reason.
For 2014 Marketing Hall of Femme honoree Leilani Brown, it's all about having simple, clear goals for your brand and your company.
Not only is 2014 Marketing Hall of Femme honoree Susan Cohig instrumental in promoting the NHL's women's hockey initiative, but she's also elevated the entire brand.
No matter where Dorothy Downling goes, the 2014 Marketing Hall of Femme honoree works to build solutions designed to benefit all of Best Western's customers.
Like the American Red Cross, 2014 Marketing Hall of Femme honoree Peggy Dyer knows how to support those in need—especially within her organization.
Jamie Haenggi didn't always envision a career in marketing. Now's she CMO of Protection 1 and a 2014 Marketing Hall of Femme honoree.
2014 Marketing Hall of Femme honoree Teri Llach is a master at putting herself in the customer's shoes.
2014 Marketing Hall of Femme honoree Kristin Lynch's strategy is simple: to always see everything through the eyes of the consumer.
2014 Marketing Hall of Femme honoree Nagisa Manabe is all about the "customer. customer, customer."
If a CMO can make one indelible mark on a company in a decade's service, that's an accomplishment. 2014 Marketing Hall of Femme honoree Stephanie Marchesi has made her mark in less than four.
2014 Marketing Hall of Femme honoree Tricia Melton didn't get where she is by ignoring such megatrends.
2014 Marketing Hall of Femme honoree Trish Mueller guides marketing strategy for one of the world's largest retailers, encompassing 2,000 stores.
If there's one marketer who understands the highs and lows of a brand overhaul, it's 2014 Marketing Hall of Femme honoree Karen Quintos.
Given her love for travel, it's no surprise that 2014 Marketing Hall of Femme Mary Novak-Beatty heads marketing at touring company Maryflower Tours.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.