CMOs

Macy's Main Marketing Star Exits

Macy's Main Marketing Star Exits

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The CMO plans to end her 32-year company tenure in mid-May.

Pepsi Veteran Marcus to Lead Marketing at Peloton

Pepsi Veteran Marcus to Lead Marketing at Peloton

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Lori Tauber Marcus brings 30 years of experience to the company behind the in-home spin phenomenon.

What Kind of Marketing Leader Are You?

What Kind of Marketing Leader Are You?

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Only 6% of CMOs are "Torchbearers," but their ability to overcome top industry challenges may inspire other marketers to join their ranks.

Marketing Challenge: Retest or Roll With It: Answers

Marketing Challenge: Retest or Roll With It: Answers

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Cameron MacDonnell is unsure as to whether his campaign test results are an anomaly. Should he retest or just run the campaign as is? Read the full story and provide your advice.

The Shape-Shifting CMO

The Shape-Shifting CMO

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Survival as a chief marketer in 2016 and beyond will depend on being highly adaptable and maintaining a deep understanding of today's capricious customers.

Not So Risky Business: Answers

Not So Risky Business: Answers

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A CMO hates an upcoming campaign, but his company already committed $200,000 to it. Does he kill the campaign or run with what he thinks will be a poor performer? Read the details and give your opinion.

The Customer Competencies Every CMO Needs

The Customer Competencies Every CMO Needs

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Customer relationship strategies aren't solely the bailiwick of the chief customer officer; CMOs need customer experience skills, too.

Marketers Feel Misunderstood

Marketers Feel Misunderstood

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CMOs and CIOs speak different languages; taking time to translate each other's priorities goes a long way toward accomplishing them.

Nina Hargus Named CMO at EMC

Nina Hargus Named CMO at EMC

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The eight-year company veteran moves over from a similar role at a Cisco joint venture.

Marketing Pays Dividends at Morgan Stanley

Marketing Pays Dividends at Morgan Stanley

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Morgan Stanley CMO Mandell Crawley is on a mission to get his colleagues to view marketing as a commercial asset rather than as merely a creative asset.

Marketing Challenge: Retest or Roll With It?

Marketing Challenge: Retest or Roll With It?

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Cameron MacDonnell is unsure as to whether his campaign test results are an anomaly. Should he retest or just run the campaign as is? Read the full story and provide your advice.

Move Over Mad Men

Move Over Mad Men

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Five female industry leaders discuss what it takes to succeed in marketing and climb the corporate ladder.

The Science of Storytelling: Simplifying Complex Messages Into Actionable Truths

The Science of Storytelling: Simplifying Complex Messages Into Actionable Truths

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In March IDG hired Josh London as the first-ever corporate chief marketing officer of IDG Communications.

Marketing Challenge: Risky Business

Marketing Challenge: Risky Business

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A CMO hates an upcoming campaign, but his company already committed $200,000 to it. Does he kill the campaign or run with what he thinks will be a poor performer? Read the details and give your opinion.

The Delicate Task of Firing a Customer: Answers

The Delicate Task of Firing a Customer: Answers

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Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a big spender, was a continuous drain on services and support. She debated how best to tell the CEO and Coastal's account rep her plan.

Loyalty Expert Whitley Named CMO at Century 21

Loyalty Expert Whitley Named CMO at Century 21

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The Hilton and American Express veteran will direct efforts in a new phase of global expansion.

Target Vet to Play Lead Marketer at Guitar Center

Target Vet to Play Lead Marketer at Guitar Center

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Frank Crowson helped bring Justin Timberlake, Taylor Swift, and Pink into the aisles of the mass merchandiser.

History Tells the  Future of Marketing

History Tells the Future of Marketing

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Retail industry veteran John Aylward joined HSN Inc. this past spring as EVP and CMO for operating division HSN.

Marketing Challenge: Data Doesn't Lie,  So Listen to It

Marketing Challenge: Data Doesn't Lie, So Listen to It

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Logan Christensen has watched his data-driven advice go unheeded as conversion rates have dropped precipitously. The issue: new CMO Loretta Drago. What's his next course of action?

What to Do When Sales Rises Up Against Marketing: Answers

What to Do When Sales Rises Up Against Marketing: Answers

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A week into her new role as chief marketing and sales officer, Abigail Bruner heard two of her top salespeople hatch a plan to pitch themselves to the competition. What should she do? Read the full story and provide your advice.

CMOs Do IT Fast, CIOs Do IT Slow

CMOs Do IT Fast, CIOs Do IT Slow

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They're not alike. They were never meant to be and they never will be. But they were fated to join together to do battle in the API economy.

Running Marketing by Deeds, Not Words

Running Marketing by Deeds, Not Words

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Silver Star Brands' Kathy Hecht chooses her words carefully—she'd much rather do marketing than talk about it.

Marketing Challenge: The Delicate Task of Firing a Customer

Marketing Challenge: The Delicate Task of Firing a Customer

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Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a big spender, was a continuous drain on services and support. She debated how best to tell the CEO and Coastal's account rep her plan.

Spoiled for Choice, Challenged by Attribution: Answers

Spoiled for Choice, Challenged by Attribution: Answers

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Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?

Why You Need to Know Ryan Bonifacino

Why You Need to Know Ryan Bonifacino

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The digitally savvy, data-centric CMO is a model for the future of marketing leadership.

Krux Names Kellogg Vet Its CMO

Krux Names Kellogg Vet Its CMO

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Jon Suarez-Davis guided the cereal company's digital strategy since 2009.

Kmart Names New CMO

Kmart Names New CMO

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Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.

McDonald's Names Lagnado Global CMO

McDonald's Names Lagnado Global CMO

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The Unilever veteran is the company's first global CMO since 2010; former Obama press secretary Robert Gibbs is named global communications officer.

Hungry to Amplify Emotional Brand Connections

Hungry to Amplify Emotional Brand Connections

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John Dillon likes to think of his company's diners as the country's "original social network." His combination of intellectual curiosity and creative risk-taking has served up an innovative collection of marketing partnerships and programs that have helped bring the sizzle back to a classic brand.

Wanted: More Left-Leaning CMOs

Wanted: More Left-Leaning CMOs

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No, not that left...left-brained—that is, leaders who are as data-driven as they are creative.

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