CMOs

Mohn Named CMO of Build.com

Mohn Named CMO of Build.com

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The digital marketing veteran's retail career includes stops at Petco, Guitar Center, and Albertson's.

The Making of an Award (Winning) Campaign

The Making of an Award (Winning) Campaign

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How do you create a campaign as fabulous as the award winners it celebrates? By blending equal parts brainstorming, creativity, and planning—and adding one big epiphany.

Gap and Starbucks Veteran Aylward Takes Marketing Helm at HSN

Gap and Starbucks Veteran Aylward Takes Marketing Helm at HSN

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The interactive retailer looks to him to sustain momentum in the omnichannel arena.

Empowered to Advance

Empowered to Advance

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DMN's Marketing Hall of Femme does more than honor the achievements of female chief marketers; it sparks the conversation on how other women can advance in their marketing careers, too.

New CMOs: Dolgins at Tumblr; Anderson at Sitecore

New CMOs: Dolgins at Tumblr; Anderson at Sitecore

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Two 20-year industry veterans, including longtime AOL marketer Stephanie Dolgins, land in important new roles.

Got Skills?

Got Skills?

Today's CMOs are finance- and tech-savvy business leaders. Here's what it takes for marketers to step into the C-suite.

Google Exec Tapped as Weather Company CMO

Google Exec Tapped as Weather Company CMO

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Google head of agency client development David Jaye leaves to take the marketing helm at The Weather Channel's parent company.

Hats Off to the Modern CMO [Infographic]

Hats Off to the Modern CMO [Infographic]

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Not every C-level marketer takes the same approach to get ahead of the game.

Pep Boys CMO Stoupa Moves to Sports Authority

Pep Boys CMO Stoupa Moves to Sports Authority

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Stoupa had led a brand repositioning at the auto parts chain.

Microsoft Vet Joins DocuSign as CMO

Microsoft Vet Joins DocuSign as CMO

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Brad Brooks ran the Windows consumer business during a nine-year stint with the company.

How CMOs Can Inspire Marketers in 2015

How CMOs Can Inspire Marketers in 2015

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Here are some words of wisdom that marketers can use to motivate their staffs in the New Year.

SAP Names New CMO and First CDO

SAP Names New CMO and First CDO

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Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.

Dear CFO: An Open Letter About the CMO-CFO Relationship

Dear CFO: An Open Letter About the CMO-CFO Relationship

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One outspoken marketer gets candid about communication breakdowns, budget worries, and viable solutions.

Marketing Technology Is Imperative to CMOs' Success

Marketing Technology Is Imperative to CMOs' Success

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Well-integrated technologies impact business performance and increase marketing effectiveness.

Toshiba Business Solutions Names Melo CMO

Toshiba Business Solutions Names Melo CMO

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The 23-year content management veteran will lead new product and service development.

Marketers Exaggerate Their Digital Prowess, Says Report

Marketers Exaggerate Their Digital Prowess, Says Report

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Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

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Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

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The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

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A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Marketers Are Ready for Change

Marketers Are Ready for Change

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Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

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CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More Money

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Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

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Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

In the Age of Social, Marketing Belongs to the Masses

In the Age of Social, Marketing Belongs to the Masses

CMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.

CMOs: Expect Major Change in Next 5 Years

CMOs: Expect Major Change in Next 5 Years

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Three quarters of global marketing chiefs see digital creating a new game in the years directly ahead. The same number, however, doubt they'll be ready for it.

Pressure Prevents Marketers From Scoring Their Goals [Infographic]

Pressure Prevents Marketers From Scoring Their Goals [Infographic]

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Can today's players get their heads in the marketing game?

Know Your Audience Through Marketing Science

Know Your Audience Through Marketing Science

CenturyLink Technology Solutions' new CMO, Becky Carr, takes a break from an ambitious rebranding effort to talk data analytics.

CMOs Gear Up to Tackle the Onslaught of Data

CMOs Gear Up to Tackle the Onslaught of Data

No longer relegated to branding and advertising, the CMO's involvement in high-level decisions continues to expand as data analytics becomes crucial to corporate strategy.

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Infographic: Can Increased Pressure Make CMOs Grumpy?

Infographic: Can Increased Pressure Make CMOs Grumpy?

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CMOs had greater responsibility once—it was awful, according to one famous feline.

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