Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.
One outspoken marketer gets candid about communication breakdowns, budget worries, and viable solutions.
Well-integrated technologies impact business performance and increase marketing effectiveness.
The 23-year content management veteran will lead new product and service development.
Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.
Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.
The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.
A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.
Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.
CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.
Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.
Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.
CMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.
Three quarters of global marketing chiefs see digital creating a new game in the years directly ahead. The same number, however, doubt they'll be ready for it.
Can today's players get their heads in the marketing game?
CenturyLink Technology Solutions' new CMO, Becky Carr, takes a break from an ambitious rebranding effort to talk data analytics.
No longer relegated to branding and advertising, the CMO's involvement in high-level decisions continues to expand as data analytics becomes crucial to corporate strategy.
A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
CMOs had greater responsibility once—it was awful, according to one famous feline.
In the words of Capital One CMO Peter Horst, when you're doing it right, the combination of marketing art and science is " almost like unclogging a pipe."
When 2014 Marketing Hall of Femme honoree Frances Allen took the marketing reins at Denny's in 2010, she had her work cut out for her.
Amy Bohutinsky embraces challenges head-on. That's why the Zillow CMO is a 2014 Marketing Hall of Femme honoree.
For Kathy Button Bell, marketing is constantly in "beta." Experimentation is in her blood. She's a 2014 Marketing Hall of Femme honoree for a reason.
Risk takers. Storytellers. Leaders. Direct Marketing News announces its 2014 Marketing Hall of Femme honorees.
For 2014 Marketing Hall of Femme honoree Leilani Brown, it's all about having simple, clear goals for your brand and your company.
Not only is 2014 Marketing Hall of Femme honoree Susan Cohig instrumental in promoting the NHL's women's hockey initiative, but she's also elevated the entire brand.
No matter where Dorothy Downling goes, the 2014 Marketing Hall of Femme honoree works to build solutions designed to benefit all of Best Western's customers.
Like the American Red Cross, 2014 Marketing Hall of Femme honoree Peggy Dyer knows how to support those in need—especially within her organization.
Jamie Haenggi didn't always envision a career in marketing. Now's she CMO of Protection 1 and a 2014 Marketing Hall of Femme honoree.
2014 Marketing Hall of Femme honoree Teri Llach is a master at putting herself in the customer's shoes.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...