CMOs

4 Obstacles that Prevent Marketers from Executing Their Data-Driven Strategies

4 Obstacles that Prevent Marketers from Executing Their Data-Driven Strategies

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A new study by the CMO Council and RedPoint Global analyzes the hurdles that prevent marketers from moving from strategy to execution.

One on One: Kendall Collins Talks CMOs and How Marketers Can Better Prepare for Technology Glitches

One on One: Kendall Collins Talks CMOs and How Marketers Can Better Prepare for Technology Glitches

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The AppDynamics CMO discusses the C-suite executive's evolving role, apps, and technological mishaps, including stack-building misconceptions and how marketers can better prepare for technology issues.

One on One: Brad Simms on Why CMOs Need Business Agencies

One on One: Brad Simms on Why CMOs Need Business Agencies

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Brad Simms of GALE talks about new frontiers for digital-savvy agencies

What Lies in the Blind Spots of the Data-Driven CMO

What Lies in the Blind Spots of the Data-Driven CMO

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These blind spots can manifest in a variety of ways

Are CMOs Ready for a Seat in the C-Suite?

Are CMOs Ready for a Seat in the C-Suite?

Not quite, for a number of important reasons

The Omnichannel Dream Still Out of Reach

The Omnichannel Dream Still Out of Reach

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But promising signs ahead.

Here's What We Learned Analyzing 30 CMOs on LinkedIn

Here's What We Learned Analyzing 30 CMOs on LinkedIn

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DMN's analysis of 30 randomly selected CMO profiles shows their most popular majors, average tenure, and more.

The Beauty of Marketing from Both Sides of the Brain

The Beauty of Marketing from Both Sides of the Brain

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Combining the right and left brain to solve consumer-driven problems

Macy's Main Marketing Star Exits

Macy's Main Marketing Star Exits

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The CMO plans to end her 32-year company tenure in mid-May.

Pepsi Veteran Marcus to Lead Marketing at Peloton

Pepsi Veteran Marcus to Lead Marketing at Peloton

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Lori Tauber Marcus brings 30 years of experience to the company behind the in-home spin phenomenon.

What Kind of Marketing Leader Are You?

What Kind of Marketing Leader Are You?

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Only 6% of CMOs are "Torchbearers," but their ability to overcome top industry challenges may inspire other marketers to join their ranks.

Marketing Challenge: Retest or Roll With It: Answers

Marketing Challenge: Retest or Roll With It: Answers

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Cameron MacDonnell is unsure as to whether his campaign test results are an anomaly. Should he retest or just run the campaign as is? Read the full story and provide your advice.

The Shape-Shifting CMO

The Shape-Shifting CMO

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Survival as a chief marketer in 2016 and beyond will depend on being highly adaptable and maintaining a deep understanding of today's capricious customers.

Not So Risky Business: Answers

Not So Risky Business: Answers

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A CMO hates an upcoming campaign, but his company already committed $200,000 to it. Does he kill the campaign or run with what he thinks will be a poor performer? Read the details and give your opinion.

The Customer Competencies Every CMO Needs

The Customer Competencies Every CMO Needs

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Customer relationship strategies aren't solely the bailiwick of the chief customer officer; CMOs need customer experience skills, too.

Marketers Feel Misunderstood

Marketers Feel Misunderstood

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CMOs and CIOs speak different languages; taking time to translate each other's priorities goes a long way toward accomplishing them.

Nina Hargus Named CMO at EMC

Nina Hargus Named CMO at EMC

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The eight-year company veteran moves over from a similar role at a Cisco joint venture.

Marketing Pays Dividends at Morgan Stanley

Marketing Pays Dividends at Morgan Stanley

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Morgan Stanley CMO Mandell Crawley is on a mission to get his colleagues to view marketing as a commercial asset rather than as merely a creative asset.

Marketing Challenge: Retest or Roll With It?

Marketing Challenge: Retest or Roll With It?

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Cameron MacDonnell is unsure as to whether his campaign test results are an anomaly. Should he retest or just run the campaign as is? Read the full story and provide your advice.

Move Over Mad Men

Move Over Mad Men

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Five female industry leaders discuss what it takes to succeed in marketing and climb the corporate ladder.

The Science of Storytelling: Simplifying Complex Messages Into Actionable Truths

The Science of Storytelling: Simplifying Complex Messages Into Actionable Truths

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In March IDG hired Josh London as the first-ever corporate chief marketing officer of IDG Communications.

Marketing Challenge: Risky Business

Marketing Challenge: Risky Business

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A CMO hates an upcoming campaign, but his company already committed $200,000 to it. Does he kill the campaign or run with what he thinks will be a poor performer? Read the details and give your opinion.

The Delicate Task of Firing a Customer: Answers

The Delicate Task of Firing a Customer: Answers

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Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a big spender, was a continuous drain on services and support. She debated how best to tell the CEO and Coastal's account rep her plan.

Loyalty Expert Whitley Named CMO at Century 21

Loyalty Expert Whitley Named CMO at Century 21

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The Hilton and American Express veteran will direct efforts in a new phase of global expansion.

Target Vet to Play Lead Marketer at Guitar Center

Target Vet to Play Lead Marketer at Guitar Center

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Frank Crowson helped bring Justin Timberlake, Taylor Swift, and Pink into the aisles of the mass merchandiser.

History Tells the  Future of Marketing

History Tells the Future of Marketing

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Retail industry veteran John Aylward joined HSN Inc. this past spring as EVP and CMO for operating division HSN.

Marketing Challenge: Data Doesn't Lie,  So Listen to It

Marketing Challenge: Data Doesn't Lie, So Listen to It

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Logan Christensen has watched his data-driven advice go unheeded as conversion rates have dropped precipitously. The issue: new CMO Loretta Drago. What's his next course of action?

What to Do When Sales Rises Up Against Marketing: Answers

What to Do When Sales Rises Up Against Marketing: Answers

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A week into her new role as chief marketing and sales officer, Abigail Bruner heard two of her top salespeople hatch a plan to pitch themselves to the competition. What should she do? Read the full story and provide your advice.

CMOs Do IT Fast, CIOs Do IT Slow

CMOs Do IT Fast, CIOs Do IT Slow

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They're not alike. They were never meant to be and they never will be. But they were fated to join together to do battle in the API economy.

Running Marketing by Deeds, Not Words

Running Marketing by Deeds, Not Words

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Silver Star Brands' Kathy Hecht chooses her words carefully—she'd much rather do marketing than talk about it.

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