New marketing chiefs named at Las Vegas Sands, Tipco, uSamp,Riverbed, OperaNews, and Continuum.
Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.
New marketing chiefs at Papa John's, Silverback Social, H.D. Vest, MonaVie, SunPower, and AirTight
The CMO role is becoming more complicated as customer expectations rise and marketing technologies proliferate.
New marketing chiefs take over at Diageo, GTT, Brandwatch, Clarus, and SATO.
Elongating the tenures of CMO and other marketers requires thinking differently about their roles.
New chief marketers take charge at BNY Mellon, Segway, Arby's, and Echelon. McDonald's CMO announces his departure.
That's show business. After a disappointing bummer of a summer at the box office, Sony Pictures has reportedly peremptorily ousted its marketing chief Marc Weinstock.
Do you know an amazing female CMO? We've extended the deadline for 2014 Marketing Hall of Femme entries to Friday, December 20 to give you the additional time to nominate a client or colleague. This awards program honors the senior-most female marketers in organizations of all sizes and across all industries who have made a significant impact on their business in the past year. Winners will be featured in the May 2014 issue of Direct Marketing News and online.
How to bring out the marketing chief in every member of your team.
The tech company makes a dual announcement—new customer intelligence tools and the launch of a Digital Marketing Network. Sweet.
If your title starts with a "C" and ends with an "O," you should really be working together.
Why good content reigns and how to start producing it.
After 17 years with DreamWorks Animation, Anne Globe is stepping down as CMO of the studio to start her own consulting business.
New SVP of Marketing Debra Berman built her marketing strategy reputation at ad agencies.
Some quick info hits to keep you up-to-date, including the percentage of agencies that say their clients have increased content marketing spend within the past year.
Month 8: CMOs can secure their seat at the C-suite table by driving business results.
This CMO struggle is about marketing's response to complexity; too often, marketing is responding to complexity with complicatedness.
Marketing and IT learn that they can't live without each other.
Ninety-seven percent of chief marketers at B2B companies say they are being asked to do things they weren't asked to do only two years ago.
When it comes to managing the customer experience, CMOs are still finding their way, says The CMO Club.
New marketing chiefs take over at Pepsi Brand, Worldventures, Foxwoods, Capital Access Network, and Mammoth Mountain, and the current CMO departs Arby's.
Updates on companies, products, and people.
New marketing chiefs at IMAX, Quicksilver, OpenDNS, Kohl's, and Soonr.
New marketing chiefs at Outrigger, Aquilent, Callidus Cloud, ASPire, and PCM
Three approaches marketers must take to adapt to marketplace changes and ever-increasing expectations from customers and the C-suite alike.
New marketing chiefs at Leap Wireless, PacketVideo, Simply Hired, Samford University, and NBBJ.
Consumers—they want what they want and they want it now. So do colicky babies.
New marketing chiefs at Cigna, Medidata, Breeders' Cup, and Q3030 Networks.
Challenges posed by multiple channels and a surfeit of analytics have 40% of them back on their heels, says a poll of more than 400 chief marketers.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.