CMOs

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Infographic: Can Increased Pressure Make CMOs Grumpy?

Infographic: Can Increased Pressure Make CMOs Grumpy?

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CMOs had greater responsibility once—it was awful, according to one famous feline.

Marrying Art and Science In Marketing

Marrying Art and Science In Marketing

In the words of Capital One CMO Peter Horst, when you're doing it right, the combination of marketing art and science is " almost like unclogging a pipe."

18 Leaders Who Put the Femme in Phenomenal

18 Leaders Who Put the Femme in Phenomenal

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Risk takers. Storytellers. Leaders. Direct Marketing News announces its 2014 Marketing Hall of Femme honorees.

Meet Frances Allen, EVP, Chief Brand Officer, Denny's Corp.

Meet Frances Allen, EVP, Chief Brand Officer, Denny's Corp.

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When 2014 Marketing Hall of Femme honoree Frances Allen took the marketing reins at Denny's in 2010, she had her work cut out for her.

Meet Amy Bohutinsky, CMO, Zillow

Meet Amy Bohutinsky, CMO, Zillow

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Amy Bohutinsky embraces challenges head-on. That's why the Zillow CMO is a 2014 Marketing Hall of Femme honoree.

Meet Kathy Button Bell, VP, CMO, Emerson Electric

Meet Kathy Button Bell, VP, CMO, Emerson Electric

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For Kathy Button Bell, marketing is constantly in "beta." Experimentation is in her blood. She's a 2014 Marketing Hall of Femme honoree for a reason.

Meet Leilani M. Brown, CMO, Starr Companies

Meet Leilani M. Brown, CMO, Starr Companies

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For 2014 Marketing Hall of Femme honoree Leilani Brown, it's all about having simple, clear goals for your brand and your company.

Meet Susan Cohig, SVP of Integrated Marketing, National Hockey League

Meet Susan Cohig, SVP of Integrated Marketing, National Hockey League

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Not only is 2014 Marketing Hall of Femme honoree Susan Cohig instrumental in promoting the NHL's women's hockey initiative, but she's also elevated the entire brand.

Meet Dorothy Dowling, SVP, Marketing and Sales, Best Western International

Meet Dorothy Dowling, SVP, Marketing and Sales, Best Western International

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No matter where Dorothy Downling goes, the 2014 Marketing Hall of Femme honoree works to build solutions designed to benefit all of Best Western's customers.

Meet Peggy Dyer, CMO, American Red Cross

Meet Peggy Dyer, CMO, American Red Cross

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Like the American Red Cross, 2014 Marketing Hall of Femme honoree Peggy Dyer knows how to support those in need—especially within her organization.

Meet Jamie Haenggi, CMO and Customer Experience Officer, Protection 1

Meet Jamie Haenggi, CMO and Customer Experience Officer, Protection 1

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Jamie Haenggi didn't always envision a career in marketing. Now's she CMO of Protection 1 and a 2014 Marketing Hall of Femme honoree.

Meet Teri Llach, CMO, Blackhawk Network

Meet Teri Llach, CMO, Blackhawk Network

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2014 Marketing Hall of Femme honoree Teri Llach is a master at putting herself in the customer's shoes.

Meet Kristin Lynch, CMO and VP Brand Marketing, World Kitchen

Meet Kristin Lynch, CMO and VP Brand Marketing, World Kitchen

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2014 Marketing Hall of Femme honoree Kristin Lynch's strategy is simple: to always see everything through the eyes of the consumer.

Meet Nagisa Manabe, Chief Marketing and Sales Officer, USPS

Meet Nagisa Manabe, Chief Marketing and Sales Officer, USPS

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2014 Marketing Hall of Femme honoree Nagisa Manabe is all about the "customer. customer, customer."

Meet Stephanie Marchesi, CMO & Senior Partner, FleishmanHillard

Meet Stephanie Marchesi, CMO & Senior Partner, FleishmanHillard

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If a CMO can make one indelible mark on a company in a decade's service, that's an accomplishment. 2014 Marketing Hall of Femme honoree Stephanie Marchesi has made her mark in less than four.

Meet Tricia Melton, SVP of Entertainment Marketing, Turner

Meet Tricia Melton, SVP of Entertainment Marketing, Turner

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2014 Marketing Hall of Femme honoree Tricia Melton didn't get where she is by ignoring such megatrends.

Meet Trish Mueller, SVP & CMO, The Home Depot

Meet Trish Mueller, SVP & CMO, The Home Depot

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2014 Marketing Hall of Femme honoree Trish Mueller guides marketing strategy for one of the world's largest retailers, encompassing 2,000 stores.

Meet Karen Quintos, SVP and CMO, Dell

Meet Karen Quintos, SVP and CMO, Dell

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If there's one marketer who understands the highs and lows of a brand overhaul, it's 2014 Marketing Hall of Femme honoree Karen Quintos.

Meet Mary Novak-Beatty, VP, Marketing & Call Center Sales, Mayflower Tours

Meet Mary Novak-Beatty, VP, Marketing & Call Center Sales, Mayflower Tours

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Given her love for travel, it's no surprise that 2014 Marketing Hall of Femme Mary Novak-Beatty heads marketing at touring company Maryflower Tours.

Meet Sheena Oliver, VP, Marketing, Oticon Inc.

Meet Sheena Oliver, VP, Marketing, Oticon Inc.

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As a doctor of audiology, 2014 Marketing Hall of Femme honoree Sheena Oliver has a unique understanding of Oticon's customers.

Meet Ann Sung Ruckstuhl, SVP & CMO, LiveOps

Meet Ann Sung Ruckstuhl, SVP & CMO, LiveOps

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As a Silicon Valley veteran, 2014 Marketing Hall of Femme honoree Ann Sung Ruckstuhl has seen it all in high-tech marketing.

Just One Fifth of CMOs Feel Prepared to Deal With Big Data

Just One Fifth of CMOs Feel Prepared to Deal With Big Data

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Their influence in the boardroom is on the rise and their collaborations with CIOs are fruitful, but CMOs' digital prowess is flagging, says an IBM study.

Why CMOs Are Primed for the Chief Executive's Suite

Why CMOs Are Primed for the Chief Executive's Suite

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In a post-recession world, companies are less focused on efficiencies and more intent on customers—and hence on their CMOs—says a new study.

The Rationale Behind Personal Branding

The Rationale Behind Personal Branding

By day, Mayur Gupta is global head, marketing technology, at Kimberly-Clark. In his off-hours, he blogs.

News Byte: Pegasystems Names Tas CMO

News Byte: Pegasystems Names Tas CMO

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The ex-digital marketing chief at JP Morgan Chase moves into the software business.

News Byte: Syniverse Names Clark CMO

News Byte: Syniverse Names Clark CMO

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Wireless industry veteran Mary Clark is promoted to CMO of the international mobile communications company.

Straight-Talk Marketing Rules

Straight-Talk Marketing Rules

A 30-year tech-industry veteran and longtime marketing executive, Rackspace Hosting CMO Rick Jackson believes in clarity above all.

CMOs on the Move: October 18, 2013

CMOs on the Move: October 18, 2013

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New marketing chiefs named at Las Vegas Sands, Tipco, uSamp,Riverbed, OperaNews, and Continuum.

Live from DMA2013: It's All About Data-Driven Marketing

Live from DMA2013: It's All About Data-Driven Marketing

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Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.

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