CMOs

Running Marketing by Deeds, Not Words

Running Marketing by Deeds, Not Words

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Silver Star Brands' Kathy Hecht chooses her words carefully—she'd much rather do marketing than talk about it.

Marketing Challenge: The Delicate Task of Firing a Customer

Marketing Challenge: The Delicate Task of Firing a Customer

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Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a big spender, was a continuous drain on services and support. She debated how best to tell the CEO and Coastal's account rep her plan.

Spoiled for Choice, Challenged by Attribution: Answers

Spoiled for Choice, Challenged by Attribution: Answers

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Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?

Why You Need to Know Ryan Bonifacino

Why You Need to Know Ryan Bonifacino

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The digitally savvy, data-centric CMO is a model for the future of marketing leadership.

Krux Names Kellogg Vet Its CMO

Krux Names Kellogg Vet Its CMO

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Jon Suarez-Davis guided the cereal company's digital strategy since 2009.

Kmart Names New CMO

Kmart Names New CMO

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Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.

McDonald's Names Lagnado Global CMO

McDonald's Names Lagnado Global CMO

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The Unilever veteran is the company's first global CMO since 2010; former Obama press secretary Robert Gibbs is named global communications officer.

Hungry to Amplify Emotional Brand Connections

Hungry to Amplify Emotional Brand Connections

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John Dillon likes to think of his company's diners as the country's "original social network." His combination of intellectual curiosity and creative risk-taking has served up an innovative collection of marketing partnerships and programs that have helped bring the sizzle back to a classic brand.

Wanted: More Left-Leaning CMOs

Wanted: More Left-Leaning CMOs

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No, not that left...left-brained—that is, leaders who are as data-driven as they are creative.

CMOs Scream for Multichannel Marketing [Infographic]

CMOs Scream for Multichannel Marketing [Infographic]

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Siloed marketing will melt away engagement and purchase opportunities.

Challenges and Opportunities in Digital Marketing

Challenges and Opportunities in Digital Marketing

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Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.

At Nutrisystem Healthy Marketing Is an Ongoing Endeavor

At Nutrisystem Healthy Marketing Is an Ongoing Endeavor

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Nutrisystem EVP and CMO Keira Krausz speaks candidly about her personal relationship with the brand and why she's passionate about the business.

But We Did It This Way: Answers

But We Did It This Way: Answers

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CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. See how our readers would handle this situation.

Mohn Named CMO of Build.com

Mohn Named CMO of Build.com

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The digital marketing veteran's retail career includes stops at Petco, Guitar Center, and Albertson's.

The Making of an Award (Winning) Campaign

The Making of an Award (Winning) Campaign

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How do you create a campaign as fabulous as the award winners it celebrates? By blending equal parts brainstorming, creativity, and planning—and adding one big epiphany.

Gap and Starbucks Veteran Aylward Takes Marketing Helm at HSN

Gap and Starbucks Veteran Aylward Takes Marketing Helm at HSN

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The interactive retailer looks to him to sustain momentum in the omnichannel arena.

Empowered to Advance

Empowered to Advance

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DMN's Marketing Hall of Femme does more than honor the achievements of female chief marketers; it sparks the conversation on how other women can advance in their marketing careers, too.

New CMOs: Dolgins at Tumblr; Anderson at Sitecore

New CMOs: Dolgins at Tumblr; Anderson at Sitecore

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Two 20-year industry veterans, including longtime AOL marketer Stephanie Dolgins, land in important new roles.

What's Your Branding Approach When You Are the Cadillac of Brands?

What's Your Branding Approach When You Are the Cadillac of Brands?

Uwe Ellinghaus is using his flair for customer advocacy to refuel Cadillac's marketing engine.

Got Skills?

Got Skills?

Today's CMOs are finance- and tech-savvy business leaders. Here's what it takes for marketers to step into the C-suite.

Good Marketer, Bad Attitude: Answers

Good Marketer, Bad Attitude: Answers

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Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's boss, Lenore Cranston, has spoken to him, but to no avail. See how our readers would handle this situation.

Google Exec Tapped as Weather Company CMO

Google Exec Tapped as Weather Company CMO

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Google head of agency client development David Jaye leaves to take the marketing helm at The Weather Channel's parent company.

Hats Off to the Modern CMO [Infographic]

Hats Off to the Modern CMO [Infographic]

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Not every C-level marketer takes the same approach to get ahead of the game.

Marketing Has a Branding Problem

Marketing Has a Branding Problem

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As the purview of marketing extends into sales and service, marketers are facing an identity crisis, says Schneider Electric CMO Chris Hummel.

Tuning in to NPR's Audience Behavior

Tuning in to NPR's Audience Behavior

Emma Carrasco set about getting inside the minds of NPR's current and prospective customers to guide the fledgling marketing team's strategic planning.

Marketing Challenge: But We Did It This Way

Marketing Challenge: But We Did It This Way

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CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. What could Li say to explain the situation without dampening Crain's enthusiasm?

It's Just Business, Nothing Personal—Or Is It?: Answers

It's Just Business, Nothing Personal—Or Is It?: Answers

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Drake Darrow's promotion spells colleague and close friend Chris Tarton's firing. See how our readers would handle the situation.

CMO Confidential: 12 Chief Marketers' Success Secrets

CMO Confidential: 12 Chief Marketers' Success Secrets

Twelve chief marketers tell how their marketing passion translates to marketing success.

It's Good to Be King—or Chief Marketing Guru

It's Good to Be King—or Chief Marketing Guru

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Marketers are a creative bunch. That applies to their titles as much as to their campaigns.

The CMO Who Thinks Less Marketing Is Better

The CMO Who Thinks Less Marketing Is Better

Chris Strain shares how his team listens and responds to the consumers, military personnel, and music festival attendees who can't sate their thirst for CamelBak products.

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