Three approaches marketers must take to adapt to marketplace changes and ever-increasing expectations from customers and the C-suite alike.
New marketing chiefs at Leap Wireless, PacketVideo, Simply Hired, Samford University, and NBBJ.
Consumers—they want what they want and they want it now. So do colicky babies.
New marketing chiefs at Cigna, Medidata, Breeders' Cup, and Q3030 Networks.
Challenges posed by multiple channels and a surfeit of analytics have 40% of them back on their heels, says a poll of more than 400 chief marketers.
New marketing chiefs at Sports Authority, SDL, Fifth Third Bancorp, and Electronic Commerce International.
New marketing chiefs at McDonald's, Thunderhead.com, ECPI University, and more.
New marketing chiefs at Dockers, Davis + Henderson, Crocs, BAM, and the Association of Surfing Professionals.
New marketing chiefs at Jenny Craig, Forbes, Shadow Beverages, VML, and BrightTag.
Overcoming the daunting challenge of a change agenda.
New marketing chiefs at Harman, ValueClick, Island Outpost, Resonate, and Madison Logic.
New marketing chiefs are installed at Starbucks, Kimberly-Clark, and The Jones Group.
New marketing chiefs take the helm at SGI, Summer Infant, A.T. Kearney, and others. Meanwhile, CMOs at PepsiCo and VMware vacate their positions.
New marketing chiefs take the helm at Triathlon Corp., Zipcar, and Ubiquiti, among others.
New chiefs in the driver's seats at Chevrolet, Visit Florida, 1-800 Contacts and more.
Nutrisystem and Wingstop take on new marketing chiefs, while Sony Mobile loses a veteran.
CMOs definitely have their work cut out for them—but it's nothing to be afraid of.
Bacardi gets a new chief marketer, as does Quintiq, Axia, and Moe's Southwest Grill.
Kraft's first-ever CMO leads a list of new marketing honchos at Stratus, Open Text, Cyber-Ark, and the Tennis Hall of Fame.
There's an old saying that sales and marketing collaboration is not a problem, but a process. I subscribe to this maxim.
New marketing chiefs at Assurance, QlikTech, and Nuix are among those recently appointed to the CMO position.
New marketing chiefs bring their experience to genetic testing, fund marketing, cloud services, digital networks, and pizza purveying.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.