Silver Star Brands' Kathy Hecht chooses her words carefully—she'd much rather do marketing than talk about it.
Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a big spender, was a continuous drain on services and support. She debated how best to tell the CEO and Coastal's account rep her plan.
Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?
The digitally savvy, data-centric CMO is a model for the future of marketing leadership.
Jon Suarez-Davis guided the cereal company's digital strategy since 2009.
Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.
The Unilever veteran is the company's first global CMO since 2010; former Obama press secretary Robert Gibbs is named global communications officer.
John Dillon likes to think of his company's diners as the country's "original social network." His combination of intellectual curiosity and creative risk-taking has served up an innovative collection of marketing partnerships and programs that have helped bring the sizzle back to a classic brand.
No, not that left...left-brained—that is, leaders who are as data-driven as they are creative.
Siloed marketing will melt away engagement and purchase opportunities.
Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.
Nutrisystem EVP and CMO Keira Krausz speaks candidly about her personal relationship with the brand and why she's passionate about the business.
CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. See how our readers would handle this situation.
The digital marketing veteran's retail career includes stops at Petco, Guitar Center, and Albertson's.
How do you create a campaign as fabulous as the award winners it celebrates? By blending equal parts brainstorming, creativity, and planning—and adding one big epiphany.
The interactive retailer looks to him to sustain momentum in the omnichannel arena.
DMN's Marketing Hall of Femme does more than honor the achievements of female chief marketers; it sparks the conversation on how other women can advance in their marketing careers, too.
Two 20-year industry veterans, including longtime AOL marketer Stephanie Dolgins, land in important new roles.
Uwe Ellinghaus is using his flair for customer advocacy to refuel Cadillac's marketing engine.
Today's CMOs are finance- and tech-savvy business leaders. Here's what it takes for marketers to step into the C-suite.
Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's boss, Lenore Cranston, has spoken to him, but to no avail. See how our readers would handle this situation.
Google head of agency client development David Jaye leaves to take the marketing helm at The Weather Channel's parent company.
Not every C-level marketer takes the same approach to get ahead of the game.
As the purview of marketing extends into sales and service, marketers are facing an identity crisis, says Schneider Electric CMO Chris Hummel.
Emma Carrasco set about getting inside the minds of NPR's current and prospective customers to guide the fledgling marketing team's strategic planning.
CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. What could Li say to explain the situation without dampening Crain's enthusiasm?
Drake Darrow's promotion spells colleague and close friend Chris Tarton's firing. See how our readers would handle the situation.
Twelve chief marketers tell how their marketing passion translates to marketing success.
Marketers are a creative bunch. That applies to their titles as much as to their campaigns.
Chris Strain shares how his team listens and responds to the consumers, military personnel, and music festival attendees who can't sate their thirst for CamelBak products.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...