In a post-recession world, companies are less focused on efficiencies and more intent on customers—and hence on their CMOs—says a new study.
By day, Mayur Gupta is global head, marketing technology, at Kimberly-Clark, Mayur Gupta. In his off-hours, he blogs.
The ex-digital marketing chief at JP Morgan Chase moves into the software business.
Wireless industry veteran Mary Clark is promoted to CMO of the international mobile communications company.
A 30-year tech-industry veteran and longtime marketing executive, Rackspace Hosting CMO Rick Jackson believes in clarity above all.
New marketing chiefs named at Las Vegas Sands, Tipco, uSamp,Riverbed, OperaNews, and Continuum.
Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.
New marketing chiefs at Papa John's, Silverback Social, H.D. Vest, MonaVie, SunPower, and AirTight
The CMO role is becoming more complicated as customer expectations rise and marketing technologies proliferate.
New marketing chiefs take over at Diageo, GTT, Brandwatch, Clarus, and SATO.
Elongating the tenures of CMO and other marketers requires thinking differently about their roles.
New chief marketers take charge at BNY Mellon, Segway, Arby's, and Echelon. McDonald's CMO announces his departure.
That's show business. After a disappointing bummer of a summer at the box office, Sony Pictures has reportedly peremptorily ousted its marketing chief Marc Weinstock.
Thank you to everyone who submitted nominations for the 2014 Marketing Hall of Femme. The nomination period is now closed. The Hall of Femme awards program honors the senior-most female marketers in organizations of all sizes and across all industries who have made a significant impact on their business in the past year. Winners will be featured in the May 2014 issue of Direct Marketing News and online.
How to bring out the marketing chief in every member of your team.
The tech company makes a dual announcement—new customer intelligence tools and the launch of a Digital Marketing Network. Sweet.
If your title starts with a "C" and ends with an "O," you should really be working together.
Why good content reigns and how to start producing it.
After 17 years with DreamWorks Animation, Anne Globe is stepping down as CMO of the studio to start her own consulting business.
New SVP of Marketing Debra Berman built her marketing strategy reputation at ad agencies.
Some quick info hits to keep you up-to-date, including the percentage of agencies that say their clients have increased content marketing spend within the past year.
Month 8: CMOs can secure their seat at the C-suite table by driving business results.
This CMO struggle is about marketing's response to complexity; too often, marketing is responding to complexity with complicatedness.
Marketing and IT learn that they can't live without each other.
Ninety-seven percent of chief marketers at B2B companies say they are being asked to do things they weren't asked to do only two years ago.
When it comes to managing the customer experience, CMOs are still finding their way, says The CMO Club.
New marketing chiefs take over at Pepsi Brand, Worldventures, Foxwoods, Capital Access Network, and Mammoth Mountain, and the current CMO departs Arby's.
Updates on companies, products, and people.
New marketing chiefs at IMAX, Quicksilver, OpenDNS, Kohl's, and Soonr.
New marketing chiefs at Outrigger, Aquilent, Callidus Cloud, ASPire, and PCM
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.