A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
CMOs had greater responsibility once—it was awful, according to one famous feline.
In the words of Capital One CMO Peter Horst, when you're doing it right, the combination of marketing art and science is " almost like unclogging a pipe."
Risk takers. Storytellers. Leaders. Direct Marketing News announces its 2014 Marketing Hall of Femme honorees.
When 2014 Marketing Hall of Femme honoree Frances Allen took the marketing reins at Denny's in 2010, she had her work cut out for her.
Amy Bohutinsky embraces challenges head-on. That's why the Zillow CMO is a 2014 Marketing Hall of Femme honoree.
For Kathy Button Bell, marketing is constantly in "beta." Experimentation is in her blood. She's a 2014 Marketing Hall of Femme honoree for a reason.
For 2014 Marketing Hall of Femme honoree Leilani Brown, it's all about having simple, clear goals for your brand and your company.
Not only is 2014 Marketing Hall of Femme honoree Susan Cohig instrumental in promoting the NHL's women's hockey initiative, but she's also elevated the entire brand.
No matter where Dorothy Downling goes, the 2014 Marketing Hall of Femme honoree works to build solutions designed to benefit all of Best Western's customers.
Like the American Red Cross, 2014 Marketing Hall of Femme honoree Peggy Dyer knows how to support those in need—especially within her organization.
Jamie Haenggi didn't always envision a career in marketing. Now's she CMO of Protection 1 and a 2014 Marketing Hall of Femme honoree.
2014 Marketing Hall of Femme honoree Teri Llach is a master at putting herself in the customer's shoes.
2014 Marketing Hall of Femme honoree Kristin Lynch's strategy is simple: to always see everything through the eyes of the consumer.
2014 Marketing Hall of Femme honoree Nagisa Manabe is all about the "customer. customer, customer."
If a CMO can make one indelible mark on a company in a decade's service, that's an accomplishment. 2014 Marketing Hall of Femme honoree Stephanie Marchesi has made her mark in less than four.
2014 Marketing Hall of Femme honoree Tricia Melton didn't get where she is by ignoring such megatrends.
2014 Marketing Hall of Femme honoree Trish Mueller guides marketing strategy for one of the world's largest retailers, encompassing 2,000 stores.
If there's one marketer who understands the highs and lows of a brand overhaul, it's 2014 Marketing Hall of Femme honoree Karen Quintos.
Given her love for travel, it's no surprise that 2014 Marketing Hall of Femme Mary Novak-Beatty heads marketing at touring company Maryflower Tours.
As a doctor of audiology, 2014 Marketing Hall of Femme honoree Sheena Oliver has a unique understanding of Oticon's customers.
As a Silicon Valley veteran, 2014 Marketing Hall of Femme honoree Ann Sung Ruckstuhl has seen it all in high-tech marketing.
Their influence in the boardroom is on the rise and their collaborations with CIOs are fruitful, but CMOs' digital prowess is flagging, says an IBM study.
In a post-recession world, companies are less focused on efficiencies and more intent on customers—and hence on their CMOs—says a new study.
By day, Mayur Gupta is global head, marketing technology, at Kimberly-Clark. In his off-hours, he blogs.
The ex-digital marketing chief at JP Morgan Chase moves into the software business.
Wireless industry veteran Mary Clark is promoted to CMO of the international mobile communications company.
A 30-year tech-industry veteran and longtime marketing executive, Rackspace Hosting CMO Rick Jackson believes in clarity above all.
New marketing chiefs named at Las Vegas Sands, Tipco, uSamp,Riverbed, OperaNews, and Continuum.
Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.