CMOs on the Move: March 12, 2013

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CMOs on the Move
CMOs on the Move
Who it is: Bob Braham, appointed CMO of SGI.

What's his role: He will oversee product management, development, and execution of SGI's entire global marketing efforts. SGI provides technical computing solutions.

Where was he prior: Braham was previously VP of marketing at EMC, where he oversaw the company's Enterprise Storage Division. Prior to that, he was VP of product marketing at Brocade Communications.

Why was he appointed: "Bob brings exceptional experience, leadership and innovation in global product marketing, brand strategy and communications to this role," says SGI president and CEO Jorge Titinger. "He will support SGI's growth as we continue to innovate in storage, high performance computing, server, data center and cloud computing for HPC and Big Data."

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Who it is: Elizabeth Jackson, named CMO of Summer Infant, which provides products designed for infants.

What's her role: Jackson rounds out Summer Infant's executive team. She will help execute the company's growth strategy, focusing on increasing awareness and sales of the company's core brands by helping to develop a more aggressive marketing strategy.

Where was she prior: Jackson had been working part-time at Summer Infant as interim CMO since July 2011. Prior to that appointment, she was president of the consulting company she founded in 2004: Sedna Marketing Partners LLC. From 2002 to 2004, Jackson was VP of brand development, insights & planning at The First Years, which also provides products for babies.

Why was she appointed: "Elizabeth brings talent, creativity, and deep industry experience to her new role as our full-time chief marketing officer as we sharpen our focus on building awareness of our core brands," says company President and CEO Jason Macari. "In addition to her marketing work with large companies with strong brands…Elizabeth has deep experience in the juvenile products market…”

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Who it is: Andrew Cocker, appointed to the newly-created position of CMO of Skyscanner, a price comparison site for travelers.   

What's his role: Cocker will oversee Skyscanner's international marketing activity to support the company's rapid growth.

Where was he prior: Cocker spent the previous six years at Yahoo, working in various capacities. He finished off his tenure there as marketing director for Europe. Prior to that he spent eight years in various roles at the agency Leo Burnett and at British ISP Freeserve. His marketing career started at McDonald's.

Why was he appointed: “Our goal is to make Skyscanner the most trusted and used travel brand on the web,” says Skyscanner's cofounder and CEO Gareth Williams. “Andrew's the perfect fit to build rapidly on the great marketing work done to date, and do it at scale, globally, and with greater resources available.”

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Who it is: Craig Beddis, appointed CMO of UC4 Software, Inc., a provider of IT process automation software.

What's his role: Beddis will replicate many of the strategic marketing and sales initiatives he successfully implemented in Northern Europe across the whole of UC4's global reach.

Where was he prior: Beddis had been SVP for Northern Europe and APAC at UC4.

Why was he appointed: "This is a critical and incredibly exciting time for UC4 as we continue to grow globally, invest in re-branding and positioning and align our sales and marketing activities in a clear strategy to shake up the market,” says Jason Liu, CEO of UC4. “Craig's track record at UC4 speaks volumes for his ability to help us shape and create the next phase in our evolution."

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Who it is: Gary Singer, appointed CMO and partner of management consulting firm A.T. Kearney.

What's his role: Singer will lead A.T. Kearney's global brand, marketing and communications organization. He will also be a market-facing partner in the firm's Strategy, Marketing & Sales practice, working directly with clients with an emphasis on branding and marketing strategy.

Where was he prior: Singer was founder and CEO of independent management consultancy Redline Results. He was also a founding partner and CEO of Buyology, a company that developed solutions designed to help businesses assess and improve relationships with current customers and prospects.

Why was he appointed:  “Gary's unique outside perspective and experience, have been instrumental in helping our firm throughout this journey and we're delighted to have him join us as CMO to formally lead our brand strategy and global marketing activities,” says Johan Aurik, managing partner and chairman of the board of A.T. Kearney.

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Who it is: Murali Nemani, named SVP and CMO of ActiveVideo Networks, a cloud-based platform that unifies content on multiple channels onto a single screen.

What's his role: He will be responsible for helping communicate ActiveVideo's message and business proposition to potential clients.

Where was he prior: Nemani was Cisco's senior director of service provider mobility marketing, where he oversaw the networking giant's mobile Internet portfolio. Prior to that he ran Cisco's video solutions marketing strategies for its Service Provider business unit. Before joining Cisco in 2008 Nemani led the global IP video marketing for Alcatel-Lucent.

Why was he appointed: “Murali Nemani's strong background in video and mobile will be invaluable in helping service providers and content aggregators understand how CloudTV's ‘write-once, deploy-everywhere' capability solves the business problem of device fragmentation,” says ActiveVideo president and CEO Jeff Miller.

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Who it is: Salman Amin is vacating PepsiCo's global CMO role. Though he worked for Pepsi for more than 18 years, he held the newly-created global CMO position for less than a year.

What was his role: Amin was responsible for driving global marketing strategies. While the company has regional CMOs, none of them reported directly to Amin.

Where was he prior: Amin had been Pepsi's CMO. The company added “global” to his title after revamping its management structure. Since 1995 Amin had served in various marketing and management roles with the company. Prior to joining Pepsi, he worked as a brand manager at Proctor & Gamble.

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Who it is: Rick Jackson, plans to leave the CMO role of VMware, a provider of enterprise software, and transitioned to SVP of global enablement, according to tech blog Techcrunch. He will retain the CMO role until the company finds a replacement.

What was his role: Jackson oversaw the company's global marketing strategy.

Where was he prior: Jackson has worked at VMware since 2009. He has been in the software industry for over 25 years and had been the chief marketer at tech companies like Borland Software, and BEA Systems.

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