Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.
The ratings company appoints a new CMO and chief digital marketing officer.
When it comes to CIO/CMO collaboration, the question is not "if," but "how."
When you're the chief marketing and sales officer at the U.S. Postal Service, your appointed rounds take you down some winding roads.
The emerging role of chief marketing technologist makes an impact on business.
Take action to have marketing considered a business driver, not a cost center.
Heineken USA has appoint Nuno Teles as the company's chief marketing officer.
The marketing solutions company announced today the appointment of Jami Dewolf as CMO of its Retail Services group.
Today's marketing landscape is more fluid than ever; CMOs must adapt and evolve, lest they flounder and fail.
The Direct Marketing News 2014 Marketing Hall of Femme honorees are all about dynamism, decisiveness, and determination—and awesome marketing strategy.
CMOs know the importance of multichannel measurement, yet about 85% of them aren't doing it or are doing it wrong, says a study.
To take advantage technology, companies need to find a way to bridge the gap between CIOs and the evolving role of CMOs within an enterprise.
3 chief marketers reveal how data help drive results for their brands.
Marketing and IT need to ditch the every-man-for-himself strategy and work together.
A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. The CIO's in a pickle. See what our readers had to say about it.
Marketing chiefs need unique, actionable insight to lead through influence.
Chris Shumaker was hired as Draftfcb's first-ever CMO in a bid to drive new business.
A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. What should the CIO do? Read the full story and submit your responses to email@example.com by October 4.
The average tenure of a CMO has lengthened slightly, but there are ways to ensure real longevity.
Matthew Anderson exited News Corp. in the wake of "Hackgate."
Are today's CMOs and CIOs friends or foes?
Deborah Cavanagh seeks to "revitalize" the women's accessories and apparel retailer.
Retail petroleum industry veteran Gary Schechner hired to burnish brand positioning.
The studio taps the noted entertainment industry veteran to run all of its marketing.
Erin Matts has been appointed CMO of Annalect, Omnicom Media Group's data driven marketing technology division.
The social network has hired Gary Briggs, formerly SVP of marketing at Motorola Mobility, as its VP and CMO.
New marketing chiefs at Nickelodeon, The Leading Hotels of the World, Ocean Spray, and more.
New marketing chiefs at The Exchange Lab, Curata, and Gizmo Beverages
New marketing chiefs at CA Technologies, Mobivity, Anaplan, and more.
New marketing chiefs at Lowenstein Sandler LLP, Room 77, Inc., GoodData and more.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.