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 CMO

AT&T CMO heralds targeted approach

February 01, 2012

For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.
 

Good habits for social CMOs

Clara Shih, Hearsay Social February 01, 2012

Businesses can no longer ignore the social media explosion. For CMOs, success boils down to seven habits.
 

Dell's transformation

February 01, 2012

Dell strives to better target its customers and market its brand.
 

Adobe's social software campaign micro-targets marketing professionals

February 01, 2012

The strategy behind Adobe's new SocialAnalytics software campaign is similar to any solid marketing push with a well-thought out focus. What makes this campaign unique is how Goodby so skillfully communicated with the campaign's savvy target audience of marketers, social tacticians and CMOs.
 

Netflix CMO steps aside

January 23, 2012

Netflix CMO Leslie Kilgore has left her long-term role to be a non-executive director on the company's board, the company said. Netflix said it would search for a replacement "in the coming months."
 

Forrester: CMOs want more influence and better tech knowledge

January 23, 2012

Chief marketing officers want greater influence in business strategy and to improve their understanding of technology, according to a new global CMO survey by Heidrick & Struggles and Forrester Research.
 

New RIM CEO appointed following executive shuffle

January 23, 2012

Company insider Thorsten Heins has been named president and CEO of Research In Motion, Inc. (RIM), the company that markets the Blackberry, said Paul Carpino, RIM's VP of investor relations, on Jan. 23 in a conference call. Heins said RIM is currently in the process of recruiting a new CMO.
 

News International marketer Dawe to leave newsprint for HarperCollins

Arif Durrani, Reporter, Marketing January 17, 2012

Barnaby Dawe, the marketing communications director at News International, is leaving the newspaper industry to become the chief marketing officer for book publisher HarperCollins.
 

Genome tech company names CMO

January 09, 2012

Cambridge, Mass.-based human genome interpretation company Knome Inc. named Jonas Lee its chief marketing officer and head of consumer genomics, Lee told Direct Marketing News Jan. 9.
 

Dell to expand CMO's role

January 06, 2012

Technology company Dell will expand the role of SVP and CMO Karen Quintos to include responsibility for the company's public and large enterprise and consumer and small- and medium-sized business marketing teams. The new responsibilities will take effect on Feb. 1 when Dell begins its fiscal year, a company spokesperson told Direct Marketing News on Jan. 6.
 

Ogilvy names new worldwide CMO

January 04, 2012

Global marketing agency Ogilvy & Mather Worldwide has named Lauren Crampsie worldwide CMO, effective immediately, said Toni Lee, director of public relations at Ogilvy & Mather Worldwide.
 

Infogroup CMO to leave firm

December 14, 2011

Infogroup CMO Slade Kobran will be leaving the firm, according to an Infogroup source. The source said Kobran would be leaving because "Infogroup is decentralizing marketing."
 

Yahoo CMO to depart

December 07, 2011

Yahoo CMO and EVP Elisa Steele will be leaving the company on Dec. 9, a Yahoo spokesperson confirmed via email.
 

Metrics must show impact of marketing on revenue

Paul Albright, chief revenue officer, Marketo December 01, 2011

The way businesses and consumers buy things today has been forever transformed by the abundance of information available on websites and social networks. This is fueling a significant change in the way marketing teams work with sales to drive revenue.
 

Social change: the new frontier

Jason Saul, CEO, Mission Measurement December 01, 2011

CMOs face an impossible challenge: how to distinguish one brand from the next in a market where price, quality and convenience are at parity. The answer is passion. That's the "x factor" that every company wants.
 

Ritz-Carlton CMO reinvents luxury

Alex Palmer December 01, 2011

Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.
 

Fifteen percent of marketers to cut Q4 spending

November 18, 2011

Nearly 15% of marketers cut expenditures during the third quarter of 2011 and the same number plan to cut expenditures during Q4, according to the Direct Marketing Association's (DMA) Nov. 17 "Quarterly Business Review."
 

Sears Holdings' marketing president to resign

November 03, 2011

David Friedman, Sears Holdings Corp.'s SVP and president of marketing, will resign his post in January. Imran Jooma, SVP and president of e-commerce at Sears Holdings, will manage the retailer's online, marketing, financial services and pricing business units.
 

Marketing chiefs battle with deluge of digital, social data

November 01, 2011

Moses couldn't part the sea of data threatening to drown today's marketers, many of whom claim they simply can't analyze and react to the glut of information. The onslaught of digital and social media signals have saturated brands' data collection processes to the point that many are struggling to wade through what's essentially become white noise.
 

Pandora names Fleming-Wood first CMO

October 17, 2011

Pandora appointed Simon Fleming-Wood its first CMO, the Internet radio company said on Oct. 17.
 

Report: CMOs are not prepared to deliver marketing ROI

October 11, 2011

Fifty-six percent of CMOs said they are not fully prepared to be held accountable for marketing return on investment (ROI), according to the IBM's Oct. 11 Global Chief Marketing Officer Study.
 

Cabela's names Williams CMO

September 28, 2011

Cabela's Inc. named Scott Williams its EVP, chief marketing and e-commerce officer, the outdoors product retailer said in a statement. Williams will report to Cabela's CEO Tommy Millner.
 

Miller named SolutionSet MediaWhiz CMO

September 14, 2011

The SolutionSet MediaWhiz Partnership has named Michael Miller CMO. He will manage the agency's marketing and growth initiatives in the newly created position, reporting to Zain Raj, the firm's president and CEO.
 

Consuegra out as Forbes CMO

September 09, 2011

Forbes Media will replace Jorge Consuegra as CMO with Jack Laschever, a former group publisher at the company, Direct Marketing News learned September 9. Consuegra was named Forbes' first CMO in January.
 

Agencies tap CMOs to extend growth

September 01, 2011

The job of agency CMO is not a new one, but it is a role that is becoming more prominent as agencies aim to put themselves — as they do their clients — in the best possible light.
 

How to measure engagement

September 01, 2011

Engagement has been a primary goal of every marketing campaign, long before the Internet turned commerce upside down or the CMO title was invented. Since the beginning of the digital marketing age, it has been the Holy Grail of brand managers.
 

Zmags names Ford COO, CMO

August 31, 2011

Marketing technology company Zmags has named W. Sean Ford COO and CMO. He will report to chief executive Michael Schreck.
 

CognitiveData names Marshall CMO

August 24, 2011

Merkle subsidiary CognitiveData has named Cindy Marshall CMO. In the newly created position, Marshall is focusing on crafting "the story that CognitiveData is a full-service marketing company that can help customers with their database marketing," she said.
 

Vitacost names Gilt Groupe vet CMO

August 22, 2011

Health-products retailer Vitacost.com has named David Zucker CMO, effective immediately. He will replace Sonya Lambert in the role.
 

Q&A: Joe Saracino, Erwin-Penland CMO

August 17, 2011

Joe Saracino, CMO of Hill Holliday subsidiary Erwin-Penland, an interactive, direct mail and advertising agency, discusses his new position and the transition from client-side to agency-side marketer.