Marketing and IT come together to fight for customer-centric initiatives.
Success in marketing today requires rethinking MRM, campaign management, and ROI.
A CMO Council study uncovers an elite group of marketers and IT pros who say they've solved their differences and walk as giants among the silos.
Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA.
Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace.
Emma Carrasco, National Public Radio's first CMO, is out to move the network's influence out beyond the monied suburbs.
How IKEA's marketing is changing with the times.
The darlings in business today are the CMO and CIO. Only when they partner well will marketing insight truly come to light.
Officially, Kim Ann King is the CMO of Web optimization company SiteSpect, but King's really more like the "CMTO" due to her marketing-technology infused skill set.
Marketing's relationships with sales and customer service are still essential, but there's a new power couple getting everyone's attention: marketing and IT.
Convergence, integration, strategizing, and customer listening are areas of marketing focus in the year ahead.
The friction between marketing and IT has been simmering for some time—and several factors are nudging this tension toward full-blown discord.
In lean economic times marketing can harness technology to streamline costs and improve results.
Transformative marketing leaders 'create the new and different'
Driving change across an organization requires core competency of focusing on action and outcomes
Using the core competency of inspiring others to motivate a marketing team and drive exceptional performance
A bit more marketing technology and a bit less hype would be welcome changes in 2013, as marketers continue to adapt to an ever-changing marketplace.
A recap of the marketing highlights, and lowlights, from the past year
Month 1: New company, new industry, new challenge, new job; so now what? Mitel's new CMO shares his experiences in part one of a 12-part series.
New marketing chiefs take over at AOL, Havas, Gold's Gym and Scotland. Yes, the country. Here is the rundown.
Carine Clark, a CMO who recent ascended to the CEO suite, has advice for other CMOs who'd like to do the same. Caution: math is required.
With Carine Clark taking charge at Allegiance and James Buettgen assuming the lead role at Ruby Tuesday this week, the discussion of the chief marketing officer's value as the keeper of the customer becomes ever more relevant.
Unhappy with the efforts of their agencies, some marketers will take digital marketing and analysis operations in-house for better control, says a CMO Council membership survey.
A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there.
Whether focused on enhancing global brand development or overseeing digital, here are four newly appointed CMOs who are anything but left-overs.
A study conducted by market research firm Forrester and social network LinkedIn found that business social media sites are becoming a place where IT decision makers go to validate information.
Five recently appointed CMOs are master cross-functional multitaskers.
OfficeMax presses ahead by appointing a new chief marketing and strategy officer, even as rumors swirl about a merger with Office Depot.
As CMOs increase their profiles as corporate innovators, CIOs are viewed as tacticians, says an Economist survey.
Two Unilever vets replace CMO Ted Woehrle as the company's business units divide into product designers and product deliverer
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.