To take advantage technology, companies need to find a way to bridge the gap between CIOs and the evolving role of CMOs within an enterprise.
3 chief marketers reveal how data help drive results for their brands.
Marketing and IT need to ditch the every-man-for-himself strategy and work together.
A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. The CIO's in a pickle. See what our readers had to say about it.
Marketing chiefs need unique, actionable insight to lead through influence.
Chris Shumaker was hired as Draftfcb's first-ever CMO in a bid to drive new business.
A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. What should the CIO do? Read the full story and submit your responses to firstname.lastname@example.org by October 4.
The average tenure of a CMO has lengthened slightly, but there are ways to ensure real longevity.
Matthew Anderson exited News Corp. in the wake of "Hackgate."
Are today's CMOs and CIOs friends or foes?
Deborah Cavanagh seeks to "revitalize" the women's accessories and apparel retailer.
Retail petroleum industry veteran Gary Schechner hired to burnish brand positioning.
The studio taps the noted entertainment industry veteran to run all of its marketing.
Erin Matts has been appointed CMO of Annalect, Omnicom Media Group's data driven marketing technology division.
The social network has hired Gary Briggs, formerly SVP of marketing at Motorola Mobility, as its VP and CMO.
New marketing chiefs at Nickelodeon, The Leading Hotels of the World, Ocean Spray, and more.
New marketing chiefs at The Exchange Lab, Curata, and Gizmo Beverages
New marketing chiefs at CA Technologies, Mobivity, Anaplan, and more.
New marketing chiefs at Lowenstein Sandler LLP, Room 77, Inc., GoodData and more.
Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.
3 ways senior marketers can get the experience they need to advance their careers in a digital marketing world.
New marketing chiefs at MRY, RadiumOne, SSE and more.
Some quick info hits to keep you up-to-date, including the number of companies that have a chief marketing technologist.
New marketing chiefs at Marin Software, Bandwidth Marketing, Star2Star, and more.
New marketing chiefs at Clear Channel Outdoor, Sitecore, Retailigence, and more.
Congratulations to the winners of "Name that Brand." Your reward is a free ticket to the hottest CMO-CIO connection event this side of Silicon Valley.
Marketing and IT come together to fight for customer-centric initiatives.
Success in marketing today requires rethinking MRM, campaign management, and ROI.
A CMO Council study uncovers an elite group of marketers and IT pros who say they've solved their differences and walk as giants among the silos.
Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.