CMO

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as CMO

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Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.

News Byte: Nielsen Appoints New Marketing Leadership

News Byte: Nielsen Appoints New Marketing Leadership

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The ratings company appoints a new CMO and chief digital marketing officer.

Infographic: CIO/CMOjo

Infographic: CIO/CMOjo

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When it comes to CIO/CMO collaboration, the question is not "if," but "how."

Marketing Through Rain, Snow, Heat, and Gloom of Night

Marketing Through Rain, Snow, Heat, and Gloom of Night

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When you're the chief marketing and sales officer at the U.S. Postal Service, your appointed rounds take you down some winding roads.

Enter the Chief Marketing Technologist

Enter the Chief Marketing Technologist

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The emerging role of chief marketing technologist makes an impact on business.

3 Steps to Achieving Strategic Marketing Relevance

3 Steps to Achieving Strategic Marketing Relevance

Take action to have marketing considered a business driver, not a cost center.

News Byte: Heineken Names Teles CMO

News Byte: Heineken Names Teles CMO

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Heineken USA has appoint Nuno Teles as the company's chief marketing officer.

News Byte: Alliance Data Retail Services Appoints New CMO

News Byte: Alliance Data Retail Services Appoints New CMO

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The marketing solutions company announced today the appointment of Jami Dewolf as CMO of its Retail Services group.

The 10 Most Essential Skills of the Modern CMO

The 10 Most Essential Skills of the Modern CMO

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Today's marketing landscape is more fluid than ever; CMOs must adapt and evolve, lest they flounder and fail.

Girl Power, Marketing-Style

Girl Power, Marketing-Style

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The Direct Marketing News 2014 Marketing Hall of Femme honorees are all about dynamism, decisiveness, and determination—and awesome marketing strategy.

CMOs Are Measuring Big Data all Wrong

CMOs Are Measuring Big Data all Wrong

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CMOs know the importance of multichannel measurement, yet about 85% of them aren't doing it or are doing it wrong, says a study.

Bridging the Gap: The New Relationship Between CIOs & CMOs

Bridging the Gap: The New Relationship Between CIOs & CMOs

To take advantage technology, companies need to find a way to bridge the gap between CIOs and the evolving role of CMOs within an enterprise.

What Marketing Executives REALLY Think of Big Data

What Marketing Executives REALLY Think of Big Data

3 chief marketers reveal how data help drive results for their brands.

Forrester's Three-Step Recipe for CMO, CIO Alignment

Forrester's Three-Step Recipe for CMO, CIO Alignment

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Marketing and IT need to ditch the every-man-for-himself strategy and work together.

A CIO-CMO Disconnect: Answers

A CIO-CMO Disconnect: Answers

A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. The CIO's in a pickle. See what our readers had to say about it.

4 Ways CMOs Can Use Social Media Intelligence to Act Like CEOs

4 Ways CMOs Can Use Social Media Intelligence to Act Like CEOs

Marketing chiefs need unique, actionable insight to lead through influence.

News Byte: Draftfcb Hires Publicis Alum In Newly-Created CMO Role

News Byte: Draftfcb Hires Publicis Alum In Newly-Created CMO Role

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Chris Shumaker was hired as Draftfcb's first-ever CMO in a bid to drive new business.

A CIO-CMO Disconnect

A CIO-CMO Disconnect

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A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. What should the CIO do? Read the full story and submit your responses to ginger.conlon@dmnews.com by October 4.

Three Ways to Increase Your Shelf Life as CMO

Three Ways to Increase Your Shelf Life as CMO

The average tenure of a CMO has lengthened slightly, but there are ways to ensure real longevity.

Ex-News Corp. Exec Named Roku CMO

Ex-News Corp. Exec Named Roku CMO

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Matthew Anderson exited News Corp. in the wake of "Hackgate."

News Byte: 10% of Executives Believe CMO-CIO Collaboration Is Where it Needs To Be

News Byte: 10% of Executives Believe CMO-CIO Collaboration Is Where it Needs To Be

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Are today's CMOs and CIOs friends or foes?

News Byte: Coldwater Creek Hires New SVP, CMO

News Byte: Coldwater Creek Hires New SVP, CMO

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Deborah Cavanagh seeks to "revitalize" the women's accessories and apparel retailer.

News Byte: Rosetta Names New Marketing Chief

News Byte: Rosetta Names New Marketing Chief

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Retail petroleum industry veteran Gary Schechner hired to burnish brand positioning.

News Byte: DreamWorks Animation Appoints Dawn Taubin CMO

News Byte: DreamWorks Animation Appoints Dawn Taubin CMO

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The studio taps the noted entertainment industry veteran to run all of its marketing.

News Byte: Erin Matts hired as CMO of Omnicom's Annalect

News Byte: Erin Matts hired as CMO of Omnicom's Annalect

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Erin Matts has been appointed CMO of Annalect, Omnicom Media Group's data driven marketing technology division.

News Byte: Facebook Appoints Its First CMO

News Byte: Facebook Appoints Its First CMO

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The social network has hired Gary Briggs, formerly SVP of marketing at Motorola Mobility, as its VP and CMO.

CMOs on the Move: July 30, 2013

CMOs on the Move: July 30, 2013

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New marketing chiefs at Nickelodeon, The Leading Hotels of the World, Ocean Spray, and more.

CMOs on the Move: July 23, 2013

CMOs on the Move: July 23, 2013

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New marketing chiefs at The Exchange Lab, Curata, and Gizmo Beverages

CMOs on the Move: July 16, 2013

CMOs on the Move: July 16, 2013

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New marketing chiefs at CA Technologies, Mobivity, Anaplan, and more.

CMOs on the Move: July 9, 2013

CMOs on the Move: July 9, 2013

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New marketing chiefs at Lowenstein Sandler LLP, Room 77, Inc., GoodData and more.

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