May 17, 2013
Marketing and IT come together to fight for customer-centric initiatives.
May 10, 2013
Success in marketing today requires rethinking MRM, campaign management, and ROI.
May 07, 2013
A CMO Council study uncovers an elite group of marketers and IT pros who say they've solved their differences and walk as giants among the silos.
May 02, 2013
Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA.
May 01, 2013
Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace.
April 04, 2013
Emma Carrasco, National Public Radio's first CMO, is out to move the network's influence out beyond the monied suburbs.
April 01, 2013
How IKEA's marketing is changing with the times.
April 01, 2013
The darlings in business today are the CMO and CIO. Only when they partner well will marketing insight truly come to light.
April 01, 2013
Officially, Kim Ann King is the CMO of Web optimization company SiteSpect, but King's really more like the "CMTO" due to her marketing-technology infused skill set.
April 01, 2013
Marketing's relationships with sales and customer service are still essential, but there's a new power couple getting everyone's attention: marketing and IT.
January 14, 2013
Convergence, integration, strategizing, and customer listening are areas of marketing focus in the year ahead.
January 07, 2013
The friction between marketing and IT has been simmering for some time—and several factors are nudging this tension toward full-blown discord.
January 07, 2013
In lean economic times marketing can harness technology to streamline costs and improve results.
January 07, 2013
Transformative marketing leaders 'create the new and different'
January 07, 2013
Driving change across an organization requires core competency of focusing on action and outcomes
January 07, 2013
Using the core competency of inspiring others to motivate a marketing team and drive exceptional performance
January 04, 2013
A bit more marketing technology and a bit less hype would be welcome changes in 2013, as marketers continue to adapt to an ever-changing marketplace.
January 02, 2013
A recap of the marketing highlights, and lowlights, from the past year
January 01, 2013
Month 1: New company, new industry, new challenge, new job; so now what? Mitel's new CMO shares his experiences in part one of a 12-part series.
December 12, 2012
New marketing chiefs take over at AOL, Havas, Gold's Gym and Scotland. Yes, the country. Here is the rundown.
December 06, 2012
Carine Clark, a CMO who recent ascended to the CEO suite, has advice for other CMOs who'd like to do the same. Caution: math is required.
December 05, 2012
With Carine Clark taking charge at Allegiance and James Buettgen assuming the lead role at Ruby Tuesday this week, the discussion of the chief marketing officer's value as the keeper of the customer becomes ever more relevant.
December 03, 2012
Unhappy with the efforts of their agencies, some marketers will take digital marketing and analysis operations in-house for better control, says a CMO Council membership survey.
December 01, 2012
A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there.
November 23, 2012
Whether focused on enhancing global brand development or overseeing digital, here are four newly appointed CMOs who are anything but left-overs.
November 14, 2012
A study conducted by market research firm Forrester and social network LinkedIn found that business social media sites are becoming a place where IT decision makers go to validate information.
November 12, 2012
Five recently appointed CMOs are master cross-functional multitaskers.
November 06, 2012
OfficeMax presses ahead by appointing a new chief marketing and strategy officer, even as rumors swirl about a merger with Office Depot.
November 05, 2012
As CMOs increase their profiles as corporate innovators, CIOs are viewed as tacticians, says an Economist survey.
October 31, 2012
Two Unilever vets replace CMO Ted Woehrle as the company's business units divide into product designers and product deliverer
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
