CMO

It's Time for a Marketing Revolution

It's Time for a Marketing Revolution

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Netsuite CMO Fred Studer doesn't just want to reinvent the company's marketing; he wants to incite an uprising.

Symphonic Marketing Moves Customers

Symphonic Marketing Moves Customers

After amassing impressive and varied marketing experience, former classical musician John Bancroft joined iconic retail brand Harry & David as its SVP of marketing.

Rumor Has It (All Wrong): Answers

Rumor Has It (All Wrong): Answers

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A rumor has the new CMO at odds with her team. See how our readers would tackle this thorny situation.

Feelin' the Love [Infographic]

Feelin' the Love [Infographic]

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CEOs want to hug their CMOs—except when they don't. A third of them think marketers are over-delivering on revenue; another third think marketing's a waste of money.

A Full Accounting of Agile Marketing

A Full Accounting of Agile Marketing

Former professional kick-boxer Toby Lee explains how his participation in triathlons gets his customer-segmentation mind-set into fighting shape.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite

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JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

The Beauty of Building a Global Brand With Local Relevance

The Beauty of Building a Global Brand With Local Relevance

The professional kudos awarded to Amway CMO Candace Matthews would likely go to the head of many marketers. That's just one of the many attributes that makes Matthews' humility, hustle, and sense of humor so refreshing.

CarMax Announces New CMO

CarMax Announces New CMO

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Jim Lyski will now head marketing at the used car retailer.

Are CMOs the New Mr. Robotos? [Infographic]

Are CMOs the New Mr. Robotos? [Infographic]

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Marketers now dedicate a quarter of their budgets to IT spending.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

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Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

There Is no 'I' in CMO

There Is no 'I' in CMO

Companies must start putting customers, not technology, at the center of their digital strategy.

WhitePages Names Flaherty CMO

WhitePages Names Flaherty CMO

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He is charged with unifying and expanding the company's B2B and B2C businesses.

Simulmedia Announces Cooperstein as New CMO

Simulmedia Announces Cooperstein as New CMO

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The former Forrester Research practice leader will replace Lindsay Jurist-Rosner as Simulmedia's head of marketing.

How to Think Like a Modern CMO

How to Think Like a Modern CMO

CMOs are reinventing themselves and redefining the C-Suite.

Launchpad Names Lamb CMO

Launchpad Names Lamb CMO

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The agency veteran will lead new account development and employee education efforts.

The New CMO: Context, Measurement, Omnichannel

The New CMO: Context, Measurement, Omnichannel

3 key factors for a successful blending of marketing and customer service.

Lands' End Dons a New CMO

Lands' End Dons a New CMO

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The retailer has appointed Steven Rado as senior vice president and chief marketing officer.

News Byte: Javelin Marketing Appoints Damron CMO

News Byte: Javelin Marketing Appoints Damron CMO

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Longtime agency pro brings extensive healthcare industry experience to the agency.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as CMO

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Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.

News Byte: Nielsen Appoints New Marketing Leadership

News Byte: Nielsen Appoints New Marketing Leadership

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The ratings company appoints a new CMO and chief digital marketing officer.

Infographic: CIO/CMOjo

Infographic: CIO/CMOjo

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When it comes to CIO/CMO collaboration, the question is not "if," but "how."

Marketing Through Rain, Snow, Heat, and Gloom of Night

Marketing Through Rain, Snow, Heat, and Gloom of Night

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When you're the chief marketing and sales officer at the U.S. Postal Service, your appointed rounds take you down some winding roads.

Enter the Chief Marketing Technologist

Enter the Chief Marketing Technologist

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The emerging role of chief marketing technologist makes an impact on business.

3 Steps to Achieving Strategic Marketing Relevance

3 Steps to Achieving Strategic Marketing Relevance

Take action to have marketing considered a business driver, not a cost center.

News Byte: Heineken Names Teles CMO

News Byte: Heineken Names Teles CMO

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Heineken USA has appoint Nuno Teles as the company's chief marketing officer.

News Byte: Alliance Data Retail Services Appoints New CMO

News Byte: Alliance Data Retail Services Appoints New CMO

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The marketing solutions company announced today the appointment of Jami Dewolf as CMO of its Retail Services group.

The 10 Most Essential Skills of the Modern CMO

The 10 Most Essential Skills of the Modern CMO

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Today's marketing landscape is more fluid than ever; CMOs must adapt and evolve, lest they flounder and fail.

Girl Power, Marketing-Style

Girl Power, Marketing-Style

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The Direct Marketing News 2014 Marketing Hall of Femme honorees are all about dynamism, decisiveness, and determination—and awesome marketing strategy.

CMOs Are Measuring Big Data all Wrong

CMOs Are Measuring Big Data all Wrong

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CMOs know the importance of multichannel measurement, yet about 85% of them aren't doing it or are doing it wrong, says a study.

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