As the purview of marketing extends into sales and service, marketers are facing an identity crisis, says Schneider Electric CMO Chris Hummel.
Emma Carrasco set about getting inside the minds of NPR's current and prospective customers to guide the fledgling marketing team's strategic planning.
CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. What could Li say to explain the situation without dampening Crain's enthusiasm?
Drake Darrow's promotion spells colleague and close friend Chris Tarton's firing. See how our readers would handle the situation.
Marketers are a creative bunch. That applies to their titles as much as to their campaigns.
Chris Strain shares how his team listens and responds to the consumers, military personnel, and music festival attendees who can't sate their thirst for CamelBak products.
Netsuite CMO Fred Studer doesn't just want to reinvent the company's marketing; he wants to incite an uprising.
After amassing impressive and varied marketing experience, former classical musician John Bancroft joined iconic retail brand Harry & David as its SVP of marketing.
A rumor has the new CMO at odds with her team. See how our readers would tackle this thorny situation.
CEOs want to hug their CMOs—except when they don't. A third of them think marketers are over-delivering on revenue; another third think marketing's a waste of money.
Former professional kick-boxer Toby Lee explains how his participation in triathlons gets his customer-segmentation mind-set into fighting shape.
JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches
Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.
The professional kudos awarded to Amway CMO Candace Matthews would likely go to the head of many marketers. That's just one of the many attributes that makes Matthews' humility, hustle, and sense of humor so refreshing.
Jim Lyski will now head marketing at the used car retailer.
Marketers now dedicate a quarter of their budgets to IT spending.
Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.
Companies must start putting customers, not technology, at the center of their digital strategy.
He is charged with unifying and expanding the company's B2B and B2C businesses.
The former Forrester Research practice leader will replace Lindsay Jurist-Rosner as Simulmedia's head of marketing.
CMOs are reinventing themselves and redefining the C-Suite.
The agency veteran will lead new account development and employee education efforts.
3 key factors for a successful blending of marketing and customer service.
The retailer has appointed Steven Rado as senior vice president and chief marketing officer.
Longtime agency pro brings extensive healthcare industry experience to the agency.
Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.
The ratings company appoints a new CMO and chief digital marketing officer.
When it comes to CIO/CMO collaboration, the question is not "if," but "how."
When you're the chief marketing and sales officer at the U.S. Postal Service, your appointed rounds take you down some winding roads.
The emerging role of chief marketing technologist makes an impact on business.
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