CMO

What's Your Branding Approach When You Are the Cadillac of Brands?

What's Your Branding Approach When You Are the Cadillac of Brands?

Uwe Ellinghaus is using his flair for customer advocacy to refuel Cadillac's marketing engine.

Good Marketer, Bad Attitude: Answers

Good Marketer, Bad Attitude: Answers

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Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's boss, Lenore Cranston, has spoken to him, but to no avail. See how our readers would handle this situation.

Marketing Has a Branding Problem

Marketing Has a Branding Problem

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As the purview of marketing extends into sales and service, marketers are facing an identity crisis, says Schneider Electric CMO Chris Hummel.

Tuning in to NPR's Audience Behavior

Tuning in to NPR's Audience Behavior

Emma Carrasco set about getting inside the minds of NPR's current and prospective customers to guide the fledgling marketing team's strategic planning.

Marketing Challenge: But We Did It This Way

Marketing Challenge: But We Did It This Way

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CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. What could Li say to explain the situation without dampening Crain's enthusiasm?

It's Just Business, Nothing Personal—Or Is It?: Answers

It's Just Business, Nothing Personal—Or Is It?: Answers

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Drake Darrow's promotion spells colleague and close friend Chris Tarton's firing. See how our readers would handle the situation.

CMO Confidential: 12 Chief Marketers' Success Secrets

CMO Confidential: 12 Chief Marketers' Success Secrets

Twelve chief marketers tell how their marketing passion translates to marketing success.

It's Good to Be King—or Chief Marketing Guru

It's Good to Be King—or Chief Marketing Guru

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Marketers are a creative bunch. That applies to their titles as much as to their campaigns.

The CMO Who Thinks Less Marketing Is Better

The CMO Who Thinks Less Marketing Is Better

Chris Strain shares how his team listens and responds to the consumers, military personnel, and music festival attendees who can't sate their thirst for CamelBak products.

It's Time for a Marketing Revolution

It's Time for a Marketing Revolution

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Netsuite CMO Fred Studer doesn't just want to reinvent the company's marketing; he wants to incite an uprising.

Symphonic Marketing Moves Customers

Symphonic Marketing Moves Customers

After amassing impressive and varied marketing experience, former classical musician John Bancroft joined iconic retail brand Harry & David as its SVP of marketing.

Rumor Has It (All Wrong): Answers

Rumor Has It (All Wrong): Answers

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A rumor has the new CMO at odds with her team. See how our readers would tackle this thorny situation.

Feelin' the Love [Infographic]

Feelin' the Love [Infographic]

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CEOs want to hug their CMOs—except when they don't. A third of them think marketers are over-delivering on revenue; another third think marketing's a waste of money.

A Full Accounting of Agile Marketing

A Full Accounting of Agile Marketing

Former professional kick-boxer Toby Lee explains how his participation in triathlons gets his customer-segmentation mind-set into fighting shape.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite

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JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

The Beauty of Building a Global Brand With Local Relevance

The Beauty of Building a Global Brand With Local Relevance

The professional kudos awarded to Amway CMO Candace Matthews would likely go to the head of many marketers. That's just one of the many attributes that makes Matthews' humility, hustle, and sense of humor so refreshing.

CarMax Announces New CMO

CarMax Announces New CMO

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Jim Lyski will now head marketing at the used car retailer.

Are CMOs the New Mr. Robotos? [Infographic]

Are CMOs the New Mr. Robotos? [Infographic]

By By

Marketers now dedicate a quarter of their budgets to IT spending.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

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Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

There Is no 'I' in CMO

There Is no 'I' in CMO

Companies must start putting customers, not technology, at the center of their digital strategy.

WhitePages Names Flaherty CMO

WhitePages Names Flaherty CMO

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He is charged with unifying and expanding the company's B2B and B2C businesses.

Simulmedia Announces Cooperstein as New CMO

Simulmedia Announces Cooperstein as New CMO

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The former Forrester Research practice leader will replace Lindsay Jurist-Rosner as Simulmedia's head of marketing.

How to Think Like a Modern CMO

How to Think Like a Modern CMO

CMOs are reinventing themselves and redefining the C-Suite.

Launchpad Names Lamb CMO

Launchpad Names Lamb CMO

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The agency veteran will lead new account development and employee education efforts.

The New CMO: Context, Measurement, Omnichannel

The New CMO: Context, Measurement, Omnichannel

3 key factors for a successful blending of marketing and customer service.

Lands' End Dons a New CMO

Lands' End Dons a New CMO

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The retailer has appointed Steven Rado as senior vice president and chief marketing officer.

News Byte: Javelin Marketing Appoints Damron CMO

News Byte: Javelin Marketing Appoints Damron CMO

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Longtime agency pro brings extensive healthcare industry experience to the agency.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as CMO

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Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.

News Byte: Nielsen Appoints New Marketing Leadership

News Byte: Nielsen Appoints New Marketing Leadership

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The ratings company appoints a new CMO and chief digital marketing officer.

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