CEOs want to hug their CMOs—except when they don't. A third of them think marketers are over-delivering on revenue; another third think marketing's a waste of money.
Former professional kick-boxer Toby Lee explains how his participation in triathlons gets his customer-segmentation mind-set into fighting shape.
JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches
Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.
The professional kudos awarded to Amway CMO Candace Matthews would likely go to the head of many marketers. That's just one of the many attributes that makes Matthews' humility, hustle, and sense of humor so refreshing.
Jim Lyski will now head marketing at the used car retailer.
Marketers now dedicate a quarter of their budgets to IT spending.
Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.
Companies must start putting customers, not technology, at the center of their digital strategy.
He is charged with unifying and expanding the company's B2B and B2C businesses.
The former Forrester Research practice leader will replace Lindsay Jurist-Rosner as Simulmedia's head of marketing.
CMOs are reinventing themselves and redefining the C-Suite.
The agency veteran will lead new account development and employee education efforts.
3 key factors for a successful blending of marketing and customer service.
The retailer has appointed Steven Rado as senior vice president and chief marketing officer.
Longtime agency pro brings extensive healthcare industry experience to the agency.
Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.
The ratings company appoints a new CMO and chief digital marketing officer.
When it comes to CIO/CMO collaboration, the question is not "if," but "how."
When you're the chief marketing and sales officer at the U.S. Postal Service, your appointed rounds take you down some winding roads.
The emerging role of chief marketing technologist makes an impact on business.
Take action to have marketing considered a business driver, not a cost center.
Heineken USA has appoint Nuno Teles as the company's chief marketing officer.
The marketing solutions company announced today the appointment of Jami Dewolf as CMO of its Retail Services group.
Today's marketing landscape is more fluid than ever; CMOs must adapt and evolve, lest they flounder and fail.
The Direct Marketing News 2014 Marketing Hall of Femme honorees are all about dynamism, decisiveness, and determination—and awesome marketing strategy.
CMOs know the importance of multichannel measurement, yet about 85% of them aren't doing it or are doing it wrong, says a study.
To take advantage technology, companies need to find a way to bridge the gap between CIOs and the evolving role of CMOs within an enterprise.
3 chief marketers reveal how data help drive results for their brands.
Marketing and IT need to ditch the every-man-for-himself strategy and work together.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...