Marketers now dedicate a quarter of their budgets to IT spending.
Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.
Companies must start putting customers, not technology, at the center of their digital strategy.
He is charged with unifying and expanding the company's B2B and B2C businesses.
The former Forrester Research practice leader will replace Lindsay Jurist-Rosner as Simulmedia's head of marketing.
CMOs are reinventing themselves and redefining the C-Suite.
The agency veteran will lead new account development and employee education efforts.
3 key factors for a successful blending of marketing and customer service.
The retailer has appointed Steven Rado as senior vice president and chief marketing officer.
Longtime agency pro brings extensive healthcare industry experience to the agency.
Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.
The ratings company appoints a new CMO and chief digital marketing officer.
When it comes to CIO/CMO collaboration, the question is not "if," but "how."
When you're the chief marketing and sales officer at the U.S. Postal Service, your appointed rounds take you down some winding roads.
The emerging role of chief marketing technologist makes an impact on business.
Take action to have marketing considered a business driver, not a cost center.
Heineken USA has appoint Nuno Teles as the company's chief marketing officer.
The marketing solutions company announced today the appointment of Jami Dewolf as CMO of its Retail Services group.
Today's marketing landscape is more fluid than ever; CMOs must adapt and evolve, lest they flounder and fail.
The Direct Marketing News 2014 Marketing Hall of Femme honorees are all about dynamism, decisiveness, and determination—and awesome marketing strategy.
CMOs know the importance of multichannel measurement, yet about 85% of them aren't doing it or are doing it wrong, says a study.
To take advantage technology, companies need to find a way to bridge the gap between CIOs and the evolving role of CMOs within an enterprise.
3 chief marketers reveal how data help drive results for their brands.
Marketing and IT need to ditch the every-man-for-himself strategy and work together.
A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. The CIO's in a pickle. See what our readers had to say about it.
Marketing chiefs need unique, actionable insight to lead through influence.
Chris Shumaker was hired as Draftfcb's first-ever CMO in a bid to drive new business.
A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. What should the CIO do? Read the full story and submit your responses to email@example.com by October 4.
The average tenure of a CMO has lengthened slightly, but there are ways to ensure real longevity.
Matthew Anderson exited News Corp. in the wake of "Hackgate."
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.