If the ideal CMO needs anything, they need to be ready and willing to embrace change
2016 DMN Hall of Femme honoree ascends to the top marketing position at SAP, and is looking to scale the company's commitment on societal issues
From MarTech 2017, some big themes: and some things which might blow them out of the water
CMOs Mike Volpe of Cybereason and Joe Chernow of InsightSquared on the marketing revolution
A 2017 Hall of Femme honoree, Joanna O'Connell talks about her route from marketer to CMO via an analyst role
The 2017 Marketing Hall of Femme honoree describes her road to CMO and explains why people are the most important component of Grubhub's technology stack
Leah Pope, CMO at Datorama, discusses the importance of a sales-oriented marketing team
EVP Brands and CMO at Nestlé Waters, Antonio Sciuto, on how his move to marketing was driven by blurring lines between marketing and sales
The 2016 Marketing Hall of Femme honoree shares her biggest marketing challenge and how she got started in the field.
The 2016 Marketing Hall of Femme honoree shares what led her to a career in marketing and what she considers to be her biggest industry challenge
Robin Ritenour of Marketo on the role of today's CMO, and the expanding remit for marketing tech
Marketers from SAP and Accenture join Facebook and Apple on the list.
On the day Amazon acquired Whole Foods, Jennifer Mathissen of Catapult discusses the significance of the move, and the data-driven consumer insights space
What the brand's new head of marketing says she brings to the role, and what she anticipates being her greatest challenge
The former Mercer executive and 2015 Marketing Hall of Femme honoree will head the company's marketing and promote its North American Delivery business
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