CMO

What CMOs Of Tomorrow Need To Focus On Today

What CMOs Of Tomorrow Need To Focus On Today

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If the ideal CMO needs anything, they need to be ready and willing to embrace change

SAP: A CMO With a Purpose

SAP: A CMO With a Purpose

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2016 DMN Hall of Femme honoree ascends to the top marketing position at SAP, and is looking to scale the company's commitment on societal issues

The Rise of Martech and the Fall of Marketing?

The Rise of Martech and the Fall of Marketing?

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From MarTech 2017, some big themes: and some things which might blow them out of the water

Data and Ops: At the Core of Marketing

Data and Ops: At the Core of Marketing

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CMOs Mike Volpe of Cybereason and Joe Chernow of InsightSquared on the marketing revolution

CMO Q&A: Joanna O'Connell, MediaMath

CMO Q&A: Joanna O'Connell, MediaMath

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A 2017 Hall of Femme honoree, Joanna O'Connell talks about her route from marketer to CMO via an analyst role

CMO Q&A: Barbara Martin Coppola, Grubhub

CMO Q&A: Barbara Martin Coppola, Grubhub

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The 2017 Marketing Hall of Femme honoree describes her road to CMO and explains why people are the most important component of Grubhub's technology stack

CMO Q&A: Leah Pope, Datorama

CMO Q&A: Leah Pope, Datorama

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Leah Pope, CMO at Datorama, discusses the importance of a sales-oriented marketing team

CMO Q&A: Antonio Sciuto, Nestlé Waters

CMO Q&A: Antonio Sciuto, Nestlé Waters

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EVP Brands and CMO at Nestlé Waters, Antonio Sciuto, on how his move to marketing was driven by blurring lines between marketing and sales

CMO Q&A: Katie Bisbee, DonorsChoose.org

CMO Q&A: Katie Bisbee, DonorsChoose.org

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The 2016 Marketing Hall of Femme honoree shares her biggest marketing challenge and how she got started in the field.

CMO Q&A: Jamie Moldafsky, Wells Fargo

CMO Q&A: Jamie Moldafsky, Wells Fargo

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The 2016 Marketing Hall of Femme honoree shares what led her to a career in marketing and what she considers to be her biggest industry challenge

One on One: There's a Lot for the CMO to Own, says Robin Ritenour

One on One: There's a Lot for the CMO to Own, says Robin Ritenour

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Robin Ritenour of Marketo on the role of today's CMO, and the expanding remit for marketing tech

Tech Marketers Shine on Forbes' Most Influential CMOs List

Tech Marketers Shine on Forbes' Most Influential CMOs List

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Marketers from SAP and Accenture join Facebook and Apple on the list.

One on One: Jennifer Mathissen on Data-Driven Consumer Insights

One on One: Jennifer Mathissen on Data-Driven Consumer Insights

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On the day Amazon acquired Whole Foods, Jennifer Mathissen of Catapult discusses the significance of the move, and the data-driven consumer insights space

Q&A with Staples' New CMO, Michelle Bottomley

Q&A with Staples' New CMO, Michelle Bottomley

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What the brand's new head of marketing says she brings to the role, and what she anticipates being her greatest challenge

Staples Announces Michelle Bottomley as New CMO

Staples Announces Michelle Bottomley as New CMO

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The former Mercer executive and 2015 Marketing Hall of Femme honoree will head the company's marketing and promote its North American Delivery business

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