Welcome to CMO Week, a week at DMN where we talk to some leading CMOs.

One on One: Nanigans' Ric Calvillo On Remarketing & Incremental Revenue

Digital Marketing

One on One: Nanigans' Ric Calvillo On Remarketing & Incremental Revenue

CEO and co-founder of Boston-based Nanigans talks digital ad strategy

AIDA versus Micro-Moments: The Differences That Matter

Data/Analytics

AIDA versus Micro-Moments: The Differences That Matter

Is the classic concept of AIDA (Attention, Interest, Desire and Action) being superseded by a focus on micro-moments? What are the similarities - and the differences that make an impactful difference?

Cartoon: Predictive Analytics Meets Crystal Ball

Data/Analytics

Cartoon: Predictive Analytics Meets Crystal Ball

This is one vertical which should be all over predictive modeling

Google's Ad Block Update Is Live. We Asked Marketers What They Think.

Digital Marketing

Google's Ad Block Update Is Live. We Asked Marketers What They Think.

How marketing leaders have tweaked their digital advertising strategies

6 Examples Of Retailers That Went High-Tech

Marketing Strategy

6 Examples Of Retailers That Went High-Tech

How brands like Walmart, IKEA and Sephora are trying out new trends

Love is In the (Digital) Air on Facebook Messenger

Marketing Strategy

Love is In the (Digital) Air on Facebook Messenger

Brands have turned to Facebook Messenger to reach customers looking to open their hearts and wallets

One on One: Michael Philippe on Connecting Audiences with their Passions

Social Media

One on One: Michael Philippe on Connecting Audiences with their Passions

Michael Philippe of Keli Network explains the social video space

The Wednesday Stack: Keeping the Customer Satisfied

Marketing Strategy

The Wednesday Stack: Keeping the Customer Satisfied

Play the online retail game, get free wings for shredding your ex, face up to social media challenges, and raise a glass for Snapchat influencers

Why Social History Is Important For Retail Trust

Marketing Strategy

Why Social History Is Important For Retail Trust

Solving the problem of bias-based prejudice involves some technical questions

DonorsChoose.org: Turning Transactions Into Email Celebrations

Email Marketing

DonorsChoose.org: Turning Transactions Into Email Celebrations

The nonprofit hit its one millionth project funding milestone in late January

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Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

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Relive the 2017 Marketing Hall of Femme

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