CMG Information Acquires Accipiter

Share this article:
Direct marketing and Internet investment company CMG Information Services Inc. announced that it has acquired online ad-management software company Accipiter Inc. for $35 million in CMG stock. According to a statement released by CMG, Andover, MA, Accipiter will merge with CMG subsidiary Engage Technologies, which CMG says has the world's largest database of behavior-based profiles of anonymous Web-site visitors. According to CMG, Accipiter's AdManager software is in use at more than 1,000 Web sites, including InfoBeat, CNET, Lycos, MSNBC and Prodigy. According to the release, Engage/Accipiter will offer a more comprehensive Internet profiling, targeting and ad-delivery system to clients than is available from either firm.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions