CMG Information Acquires Accipiter

Share this article:
Direct marketing and Internet investment company CMG Information Services Inc. announced that it has acquired online ad-management software company Accipiter Inc. for $35 million in CMG stock. According to a statement released by CMG, Andover, MA, Accipiter will merge with CMG subsidiary Engage Technologies, which CMG says has the world's largest database of behavior-based profiles of anonymous Web-site visitors. According to CMG, Accipiter's AdManager software is in use at more than 1,000 Web sites, including InfoBeat, CNET, Lycos, MSNBC and Prodigy. According to the release, Engage/Accipiter will offer a more comprehensive Internet profiling, targeting and ad-delivery system to clients than is available from either firm.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.