July 21, 1999
CMG Direct, Datek Online Partner
CMG Direct, New York, a wholly owned subsidiary of Marketing Services Group, MSGI, recently announced that it signed an agreement with Datek Online, one of the nation's largest online brokerage firms. The agreement calls for CMG Direct's PermissionPlus technology to be integrated into Datek's Web site.
The technology will help to capture user preference and demographics and apply data to further product development.