Cmedia, ATC Complete Merger

Share this article:
Respond2 Communications Inc. subsidiaries Cmedia and ATC Agency Services completed their merger, creating one of the largest independent buyers of direct response television media nationwide.


The new entity, operating under the Cmedia name, is projected to have media billings of $200 million this year. Cmedia will maintain its headquarters in Portland, OR, and a satellite office in Philadelphia, serving clients in beauty, fitness, pharmaceuticals, housewares and technology.


Cmedia campaigns currently on air include ones for AOL PC, TotalGym and HeartStart.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.