CMA to Conduct Privacy Study for Government

Share this article:
The Privacy Commission of Canada awarded funding to the Canadian Marketing Association to undertake a study on privacy best practices for business, the association said last week.


The CMA will receive $50,000 (Canadian) to conduct the research.


The association will develop methods to help businesses better handle private consumer information and comply with Canada's Personal Information Protection and Electronic Documents Act, the CMA said.


The CMA will look at effective data management practices in the industry and develop guidelines for businesses. Later, the CMA will research the role of the chief privacy officer at businesses and also identify privacy issues and concerns for small businesses.


Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.