CMA to Conduct Privacy Study for Government

Share this article:
The Privacy Commission of Canada awarded funding to the Canadian Marketing Association to undertake a study on privacy best practices for business, the association said last week.


The CMA will receive $50,000 (Canadian) to conduct the research.


The association will develop methods to help businesses better handle private consumer information and comply with Canada's Personal Information Protection and Electronic Documents Act, the CMA said.


The CMA will look at effective data management practices in the industry and develop guidelines for businesses. Later, the CMA will research the role of the chief privacy officer at businesses and also identify privacy issues and concerns for small businesses.


Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.