CMA to Conduct Privacy Study for Government

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The Privacy Commission of Canada awarded funding to the Canadian Marketing Association to undertake a study on privacy best practices for business, the association said last week.


The CMA will receive $50,000 (Canadian) to conduct the research.


The association will develop methods to help businesses better handle private consumer information and comply with Canada's Personal Information Protection and Electronic Documents Act, the CMA said.


The CMA will look at effective data management practices in the industry and develop guidelines for businesses. Later, the CMA will research the role of the chief privacy officer at businesses and also identify privacy issues and concerns for small businesses.


Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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