CMA Criticizes Draft Privacy Legislation in Ontario

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The Canadian Marketing Association has submitted comments opposing the Ontario Ministry of Consumer and Business Services' draft privacy legislation proposal, which would shut down most uses of consumer information for marketing purposes in Ontario.


The proposed legislation, drafted by the Ontario ministry in February, would require express consent before any personal information could be used for marketing including marketing to existing customers.


And since it has no grandfather clause, marketers would have to opt-in their entire house files before sending customers more marketing materials.


Though the CMA favors privacy regulation, it opposes the express positive consent provision of the draft legislation.


In its comments, the CMA said, "We believe the Ontario government's proposal will seriously impede the ability of organizations to function in this province and for individuals to lead their daily lives void of constant disruptions."


The full 18-page document can be viewed at www.the-cma.org.


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