Club Med Adds Voice-Service Option to Web Site

Vacation giant Club Med, Coral Gables, FL, has added a button on its Web site that gives users the ability to establish a voice connection with a customer service representative, the company said last week.

Site visitors can click on the button to speak with a live Club Med representative. The connection can be made either by voice-over-Internet or by requesting a callback from a service agent.

Consumers are given the option to connect to an agent once they begin the process of booking a vacation. The live-agent option accommodates consumers who dislike giving their credit card information over the Internet, Club Med said.

Club Med also plans to incorporate a button into its upcoming e-mail campaigns by allowing e-mail recipients to establish a connection with a live agent. The button will allow consumers to take advantage of special e-mail offers immediately.

Club Med chose Internet voice service provider ITXC, Princeton, NJ, to install the button on its Web site and e-mail campaigns.

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