Loyalty Builders introduces a cloud-based, self-service predictive analytics platform.
Foreign governments, apparently, don't trust public clouds in the U.S. with their secret data. Should you?
Direct marketers at companies large and small can look forward to a wealth of affordable CRM solutions, a report says.
Data isn't new and neither are most basic marketing techniques. Put the two together, though, and magic could happen.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.