Cloud-Based Analytics

News Byte: Portable Predictive Analytics

News Byte: Portable Predictive Analytics

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Loyalty Builders introduces a cloud-based, self-service predictive analytics platform.

Hey! You! Get Offa My Public Cloud!

Hey! You! Get Offa My Public Cloud!

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Foreign governments, apparently, don't trust public clouds in the U.S. with their secret data. Should you?

Social CRM on a budget

Social CRM on a budget

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Direct marketers at companies large and small can look forward to a wealth of affordable CRM solutions, a report says.

Recency, Big Data, and Williams-Sonoma

Recency, Big Data, and Williams-Sonoma

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Data isn't new and neither are most basic marketing techniques. Put the two together, though, and magic could happen.

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Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

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How marketers can navigate the new customer engagement era.