Loyalty Builders introduces a cloud-based, self-service predictive analytics platform.
Foreign governments, apparently, don't trust public clouds in the U.S. with their secret data. Should you?
Direct marketers at companies large and small can look forward to a wealth of affordable CRM solutions, a report says.
Data isn't new and neither are most basic marketing techniques. Put the two together, though, and magic could happen.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.