Cloud-Based Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

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It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Lyris Wants to Get All Marketers on the Bus

Lyris Wants to Get All Marketers on the Bus

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The enterprise service bus, that is. New applications added to its platform promise access to custom solutions employed by large enterprises.

News Byte: Portable Predictive Analytics

News Byte: Portable Predictive Analytics

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Loyalty Builders introduces a cloud-based, self-service predictive analytics platform.

Hey! You! Get Offa My Public Cloud!

Hey! You! Get Offa My Public Cloud!

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Foreign governments, apparently, don't trust public clouds in the U.S. with their secret data. Should you?

Social CRM on a budget

Social CRM on a budget

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Direct marketers at companies large and small can look forward to a wealth of affordable CRM solutions, a report says.

Recency, Big Data, and Williams-Sonoma

Recency, Big Data, and Williams-Sonoma

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Data isn't new and neither are most basic marketing techniques. Put the two together, though, and magic could happen.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...