December 19, 2012
What could be more tempting to a marketer than an untapped population of more than a billion potential customers? No, you're not dreaming. China is that place.
May 16, 2012
During his May 16 keynote address at SuiteWorld 2012 in San Francisco, NetSuite founder and CTO Evan Goldberg laid out several software improvements to NetSuite's cloud, including enhanced e-commerce capabilities and "revenue as a service," a system intended to help software companies sell online.
May 16, 2012
Land O'Lakes is using the enterprise resource planning (ERP) solution OneWorld, NetSuite announced May 16 at SuiteWorld 2012 in San Francisco, the business software provider's annual conference.
May 15, 2012
NetSuite announced the SuiteCommerce platform at its SuiteWorld 2012 conference in San Francisco. The platform, which connects companies' CRM to ERP, is the first of its kind, said CEO Zach Nelson during his May 15 keynote address.
April 23, 2012
Infosys announced the launch of BrandEdge, a cloud-based digital marketing platform, on April 23. The technology is intended to help marketers manage customer relationships and analytics, and organize marketing across digital properties, said Sanjay Purohit, SVP and global head of products, platforms and solutions at the company.
April 12, 2012
Amazon Web Services launched CloudSearch, a tool designed to help businesses and marketers sift through large amounts of data and information on a cloud platform, the company said in a statement.
April 01, 2012
Party supply company PartyPail.com radically reduced its phone bill and created better customer engagement by calling on VoIP service provider Vocalocity.
Healthcare and pharmaceutical company GlaxoSmithKline (GSK) has developed a new digital marketing platform designed to easily build and deploy digital communications and analytics, said GSK's manager of product communications Jennifer Armstrong. GSK tapped technology companies Infosys and Fabric Worldwide to implement the platform.
November 30, 2011
At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool.
Digital agency The Borenstein Group has acquired Q2 Marketing, a digital and direct marketing shop. Borenstein Group will incorporate Q2 into its brand by the end of this week, said Gal Borenstein, CEO and founder of the agency.
September 01, 2011
It used to be that IT outsourcing was for small businesses without the resources to maintain their own hardware and staff. Not anymore.
Clothing retailer Lands' End has selected e-commerce platform provider Demandware to support the company's international online operations. The multichannel retailer has launched a cloud-based e-commerce platform in Austria, Germany, France, the UK and Sweden.
When Clairmail, a San Rafael, Calif.-based mobile banking technology provider, was founded in 2004, the company had two sales people who prospected using only the contacts in their Rolodex. To grow, and to "be more professional" in its targeting, the company decided to buy lists and shop for bulk data, says Sean Mulvihill, director of marketing operations at Clairmail.
June 07, 2011
The San Francisco-based provider of CRM technology unveiled preliminary plans for its new global headquarters on June 6. Reports around the web paint a picture of a post-apocalyptic wasteland crossed with a Stalin-era office building.
Google followed up the launch of its Music Beta storage platform earlier in the week with the debut of its Chromebook laptop yesterday. Both announcements came at Google's I/O Developer Conference.
May 11, 2011
Arthur Sweetser, the CMO of 89 Degrees, an integrated marketing agency with a focus on data and analytics, discusses the definition of cloud marketing and why he thinks data collection is more important than good creative.
When CRM company Salesforce.com does something, it typically does it bigger than everybody else. For example: after industry rival SAP got Al Gore to keynote its 2010 SapphireNow event, Salesforce.com got Mr. William Jefferson Clinton to keynote its 2010 DreamForce event.
Cloud computing firm Salesforce.com and Adobe have partnered to offer a joint data platform incorporating the Force.com platform and Adobe's Flash technology. This is the first time Salesforce.com has partnered with another company on a product. Financial terms of the deal were not disclosed.
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
