Cloud

Marketing's Triple Threat: Personalization, Mobile, and the Cloud

Marketing's Triple Threat: Personalization, Mobile, and the Cloud

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Adobe introduces new solutions and services for its Marketing Cloud at its 2014 Summit.

Marketers: Don't do China unless you're ready to work

Marketers: Don't do China unless you're ready to work

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What could be more tempting to a marketer than an untapped population of more than a billion potential customers? No, you're not dreaming. China is that place.

SuiteWorld 2012 keynote: NetSuite to enhance software, e-commerce, CRM platforms

SuiteWorld 2012 keynote: NetSuite to enhance software, e-commerce, CRM platforms

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During his May 16 keynote address at SuiteWorld 2012 in San Francisco, NetSuite founder and CTO Evan Goldberg laid out several software improvements to NetSuite's cloud, including enhanced e-commerce capabilities and "revenue as a service," a system intended to help software companies sell online.

Land O'Lakes to use NetSuite OneWorld

Land O'Lakes to use NetSuite OneWorld

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Land O'Lakes is using the enterprise resource planning (ERP) solution OneWorld, NetSuite announced May 16 at SuiteWorld 2012 in San Francisco, the business software provider's annual conference.

NetSuite announces SuiteCommerce at annual conference

NetSuite announces SuiteCommerce at annual conference

NetSuite announced the SuiteCommerce platform at its SuiteWorld 2012 conference in San Francisco. The platform, which connects companies' CRM to ERP, is the first of its kind, said CEO Zach Nelson during his May 15 keynote address.

Infosys announces launch of BrandEdge

Infosys announces launch of BrandEdge

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Infosys announced the launch of BrandEdge, a cloud-based digital marketing platform, on April 23. The technology is intended to help marketers manage customer relationships and analytics, and organize marketing across digital properties, said Sanjay Purohit, SVP and global head of products, platforms and solutions at the company.

Amazon Web Services launches CloudSearch

Amazon Web Services launches CloudSearch

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Amazon Web Services launched CloudSearch, a tool designed to help businesses and marketers sift through large amounts of data and information on a cloud platform, the company said in a statement.

E-commerce site enters the cloud, reduced call center costs dramatically

E-commerce site enters the cloud, reduced call center costs dramatically

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Party supply company PartyPail.com radically reduced its phone bill and created better customer engagement by calling on VoIP service provider Vocalocity.

GlaxoSmithKline implements a cloud-based digital marketing platform

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Healthcare and pharmaceutical company GlaxoSmithKline (GSK) has developed a new digital marketing platform designed to easily build and deploy digital communications and analytics, said GSK's manager of product communications Jennifer Armstrong. GSK tapped technology companies Infosys and Fabric Worldwide to implement the platform.

Social marketers: May the salesforce be with you

Social marketers: May the salesforce be with you

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At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool.

Borenstein Group acquires Q2 Marketing

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Digital agency The Borenstein Group has acquired Q2 Marketing, a digital and direct marketing shop. Borenstein Group will incorporate Q2 into its brand by the end of this week, said Gal Borenstein, CEO and founder of the agency.

To cloud or not to cloud: an email marketing perspective

To cloud or not to cloud: an email marketing perspective

It used to be that IT outsourcing was for small businesses without the resources to maintain their own hardware and staff. Not anymore.

Lands' End taps Demandware for global e-commerce expansion

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Clothing retailer Lands' End has selected e-commerce platform provider Demandware to support the company's international online operations. The multichannel retailer has launched a cloud-based e-commerce platform in Austria, Germany, France, the UK and Sweden.

Clairmail improves leads using Jigsaw business data

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When Clairmail, a San Rafael, Calif.-based mobile banking technology provider, was founded in 2004, the company had two sales people who prospected using only the contacts in their Rolodex. To grow, and to "be more professional" in its targeting, the company decided to buy lists and shop for bulk data, says Sean Mulvihill, director of marketing operations at Clairmail.

Will Salesforce.com's new corporate headquarters be underwater someday?

Will Salesforce.com's new corporate headquarters be underwater someday?

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The San Francisco-based provider of CRM technology unveiled preliminary plans for its new global headquarters on June 6. Reports around the web paint a picture of a post-apocalyptic wasteland crossed with a Stalin-era office building.

Google cloud is rolling in

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Google followed up the launch of its Music Beta storage platform earlier in the week with the debut of its Chromebook laptop yesterday. Both announcements came at Google's I/O Developer Conference.

Q&A: Arthur Sweetser, CMO of 89 Degrees

Q&A: Arthur Sweetser, CMO of 89 Degrees

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Arthur Sweetser, the CMO of 89 Degrees, an integrated marketing agency with a focus on data and analytics, discusses the definition of cloud marketing and why he thinks data collection is more important than good creative.

Salesforce.com makes Chatter free, purchases two Super Bowl spots

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When CRM company Salesforce.com does something, it typically does it bigger than everybody else. For example: after industry rival SAP got Al Gore to keynote its 2010 SapphireNow event, Salesforce.com got Mr. William Jefferson Clinton to keynote its 2010 DreamForce event.

Salesforce.com, Adobe partner for app-creation product

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Cloud computing firm Salesforce.com and Adobe have partnered to offer a joint data platform incorporating the Force.com platform and Adobe's Flash technology. This is the first time Salesforce.com has partnered with another company on a product. Financial terms of the deal were not disclosed.

Data debate goes on

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