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 Cloud

Social marketers: May the salesforce be with you

November 30, 2011

At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool.
 

Borenstein Group acquires Q2 Marketing

September 06, 2011

Digital agency The Borenstein Group has acquired Q2 Marketing, a digital and direct marketing shop. Borenstein Group will incorporate Q2 into its brand by the end of this week, said Gal Borenstein, CEO and founder of the agency.
 

Lands' End taps Demandware for global e-commerce expansion

August 09, 2011

Clothing retailer Lands' End has selected e-commerce platform provider Demandware to support the company's international online operations. The multichannel retailer has launched a cloud-based e-commerce platform in Austria, Germany, France, the UK and Sweden.
 

Clairmail improves leads using Jigsaw business data

July 06, 2011

When Clairmail, a San Rafael, Calif.-based mobile banking technology provider, was founded in 2004, the company had two sales people who prospected using only the contacts in their Rolodex. To grow, and to "be more professional" in its targeting, the company decided to buy lists and shop for bulk data, says Sean Mulvihill, director of marketing operations at Clairmail.
 

Will Salesforce.com's new corporate headquarters be underwater someday?

June 07, 2011

The San Francisco-based provider of CRM technology unveiled preliminary plans for its new global headquarters on June 6. Reports around the web paint a picture of a post-apocalyptic wasteland crossed with a Stalin-era office building.
 

Google cloud is rolling in

May 12, 2011

Google followed up the launch of its Music Beta storage platform earlier in the week with the debut of its Chromebook laptop yesterday. Both announcements came at Google's I/O Developer Conference.
 

Q&A: Arthur Sweetser, CMO of 89 Degrees

May 11, 2011

Arthur Sweetser, the CMO of 89 Degrees, an integrated marketing agency with a focus on data and analytics, discusses the definition of cloud marketing and why he thinks data collection is more important than good creative.
 

Salesforce.com makes Chatter free, purchases two Super Bowl spots

February 01, 2011

When CRM company Salesforce.com does something, it typically does it bigger than everybody else. For example: after industry rival SAP got Al Gore to keynote its 2010 SapphireNow event, Salesforce.com got Mr. William Jefferson Clinton to keynote its 2010 DreamForce event.
 

Salesforce.com, Adobe partner for app-creation product

October 26, 2009

Cloud computing firm Salesforce.com and Adobe have partnered to offer a joint data platform incorporating the Force.com platform and Adobe's Flash technology. This is the first time Salesforce.com has partnered with another company on a product. Financial terms of the deal were not disclosed.