ClientLogic Offers New Williams-Sonoma Segment
The file is 71 percent female and 100 percent direct mail sourced. Selections include geography, recency, dollar, age range of child and gender of child. The base price is $115/M.
Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.
Still too much batch-and-blast and too little real-time personalization, says an SAP e-com exec.
Hungry for growth, the QSR is connecting with millennial customers on and offline.