ClientLogic Gains BMG Files

Share this article:
ClientLogic Specialists Marketing Services, Weehawken, NJ, said yesterday that it was named list manager for BMG Music Service's database of 8.46 million active members effective March 1.


The files consist of the master file and five genre-based clubs: BMG Music Service, 6.27 million active members; Jazz Club, 309,000 active members; Encore (Classical Club), 334,000 active members; Sound & Spirit (Christian Club), 992,000 active members; and Ritmo y Pasion (Latin Club), 551,000 active members.


The BMG list files previously were handled by Singer Direct, which still handles BMG's insert media programs.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.