The style-centric brand gives its email marketing a major makeover.
Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.
Can you guess which words can make or break an email campaign? A new study reveals the answers.
But a new study says that an increased use in mobile devices has also led to a slight decline in click rates.
Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
An abandoned shopping cart doesn't necessarily mean an abandoned sale.
Ads that captivate customers increase marketing ROI.
Eschewing traditional metrics can lead to big-league wins for marketers.
Blogging and revenue-generation don't have to be at cross purposes.
Here are three must-have data sets that every marketer should include in his or her email strategy.
The biggest complaints lodged against banner ads are that they are intrusive and lack creativity—and worst of all are ignored by the overwhelming majority of Web users.
CMOs are looking for more results and analytics to prove the value of their efforts—and the world is moving quickly, so there's pressure to keep up.
Marketers are getting sharper at attributing which online ad impressions lead to conversions.
In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.
Email marketing might seem like a routine activity by now, yet it remains an important aspect of reaching valuable customers.
Beware of the complacency that can set in with the common message-segment-send cycle of email marketing. A focus on continuous improvements in core areas can dramatically enhance email campaign results.
A boutique hotel used an email campaign featuring a video of its event space to garner a 20% open rate.
According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates.
Producing quality online video content is quickly becoming a top priority for marketers.
The Oreck Corporation, based in Tennessee, is all about direct response, but never at the expense of brand consideration.
The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12%
Search is about more than just keywords. This month, our expert columnists discuss strategies for staying relevant and searchable.
Ninety-five percent of consumers sign up for commercial emails in order to receive discounts, said Ryan Phelan, VP of strategic services at email marketing company, BlueHornet. One-third of consumers unsubscribe from commercial emails because the promotions lack relevancy and one-third unsubscribe because of the over-frequency with which the emails are sent, he said, citing a BlueHornet study of approximately 1000 consumers.
New and expecting moms can track regional flu activity with ads from mobile apps.
As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds.
Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in.
If I don't know you, I won't read your email. Unless what you have to say appeals to my puerile sense of self-interest. If you aren't a friend or trusted source of international cycling news, I won't look at your tweet — no matter how clever. I'm a marketer's nightmare.
Direct marketers may dominate the digital display advertising market, but most of these marketers are getting as little as one-third of the return they could.
Are marketers effectively using email to get closer to their customers? If email is the least expensive, most trackable and easiest way to understand customer behavior, why aren't more marketers using it to its full potential?
Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...