Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
An abandoned shopping cart doesn't necessarily mean an abandoned sale.
Ads that captivate customers increase marketing ROI.
Eschewing traditional metrics can lead to big-league wins for marketers.
Blogging and revenue-generation don't have to be at cross purposes.
Here are three must-have data sets that every marketer should include in his or her email strategy.
The biggest complaints lodged against banner ads are that they are intrusive and lack creativity—and worst of all are ignored by the overwhelming majority of Web users.
CMOs are looking for more results and analytics to prove the value of their efforts—and the world is moving quickly, so there's pressure to keep up.
Marketers are getting sharper at attributing which online ad impressions lead to conversions.
In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.
Email marketing might seem like a routine activity by now, yet it remains an important aspect of reaching valuable customers.
Beware of the complacency that can set in with the common message-segment-send cycle of email marketing. A focus on continuous improvements in core areas can dramatically enhance email campaign results.
A boutique hotel used an email campaign featuring a video of its event space to garner a 20% open rate.
According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates.
Producing quality online video content is quickly becoming a top priority for marketers.
The Oreck Corporation, based in Tennessee, is all about direct response, but never at the expense of brand consideration.
The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12%
Search is about more than just keywords. This month, our expert columnists discuss strategies for staying relevant and searchable.
Ninety-five percent of consumers sign up for commercial emails in order to receive discounts, said Ryan Phelan, VP of strategic services at email marketing company, BlueHornet. One-third of consumers unsubscribe from commercial emails because the promotions lack relevancy and one-third unsubscribe because of the over-frequency with which the emails are sent, he said, citing a BlueHornet study of approximately 1000 consumers.
New and expecting moms can track regional flu activity with ads from mobile apps.
As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds.
Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in.
If I don't know you, I won't read your email. Unless what you have to say appeals to my puerile sense of self-interest. If you aren't a friend or trusted source of international cycling news, I won't look at your tweet — no matter how clever. I'm a marketer's nightmare.
Direct marketers may dominate the digital display advertising market, but most of these marketers are getting as little as one-third of the return they could.
Are marketers effectively using email to get closer to their customers? If email is the least expensive, most trackable and easiest way to understand customer behavior, why aren't more marketers using it to its full potential?
Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning.
Manu Mathew , cofounder and CEO of Visual IQ, and James Burrows, EVP of global sales at e-Miles, discuss whether the click-through rate is a dead metric.
Marketers increased their average email volume by 39% in the first quarter, compared with the prior year, according to a study from email marketing company Epsilon and the Direct Marketing Association's Email Experience Council (EEC). The organizations based the study on 7.1 billion emails sent by about 140 North American Epsilon clients.
Vintage Tub & Bath customers are not impulse buyers. The online retailer's flagship products are its clawfoot tubs. The site's shopping cart abandonment rate hovered around 80%, a gaping revenue opportunity the company couldn't ignore.
FaucetDepot.com, a Commerce, Calif.-based distributor of brand name residential and commercial plumbing fixtures and accessories, has more than 42,000 products on its website and in parent company Hirsch Pipe & Supply's 17 retail locations. The company has been around since 1996, but it was struggling to master paid search and, more specifically, figure out how to drive commerce without paying extraordinary amounts for each customer click.
Company of the week
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