Click-Through Rates

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

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The style-centric brand gives its email marketing a major makeover.

Is There a Click-Through Rate Sweet Spot?

Is There a Click-Through Rate Sweet Spot?

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Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.

The Best (and Worst) Words to Use in an Email Subject Line

The Best (and Worst) Words to Use in an Email Subject Line

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Can you guess which words can make or break an email campaign? A new study reveals the answers.

Mobile Responsible for Rise in Email Open Rates

Mobile Responsible for Rise in Email Open Rates

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But a new study says that an increased use in mobile devices has also led to a slight decline in click rates.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

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Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Shopping Cart Abandonment and the Savvy Consumer

Shopping Cart Abandonment and the Savvy Consumer

An abandoned shopping cart doesn't necessarily mean an abandoned sale.

5 Tips for Improving the Ad Engagement Cycle

5 Tips for Improving the Ad Engagement Cycle

Ads that captivate customers increase marketing ROI.

CTR Strikes Out in the New Ballgame of Digital Ad Measurement

CTR Strikes Out in the New Ballgame of Digital Ad Measurement

Eschewing traditional metrics can lead to big-league wins for marketers.

Bloggers: Don't Bet on Display Ads

Bloggers: Don't Bet on Display Ads

Blogging and revenue-generation don't have to be at cross purposes.

Everyday Email Essentials

Everyday Email Essentials

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Here are three must-have data sets that every marketer should include in his or her email strategy.

Is There a Higher Chance You'll Survive a Plane Crash or Click a Banner Ad?

Is There a Higher Chance You'll Survive a Plane Crash or Click a Banner Ad?

The biggest complaints lodged against banner ads are that they are intrusive and lack creativity—and worst of all are ignored by the overwhelming majority of Web users.

Real Time Guessing Is No Substitute for Data

Real Time Guessing Is No Substitute for Data

CMOs are looking for more results and analytics to prove the value of their efforts—and the world is moving quickly, so there's pressure to keep up.

The Click That Counts

The Click That Counts

Marketers are getting sharper at attributing which online ad impressions lead to conversions.

5 meaningful numbers that don't lie

5 meaningful numbers that don't lie

In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.

4 compelling ways to drive clicks

4 compelling ways to drive clicks

Email marketing might seem like a routine activity by now, yet it remains an important aspect of reaching valuable customers.

Hot List: Four ways to optimize email performance

Hot List: Four ways to optimize email performance

Beware of the complacency that can set in with the common message-segment-send cycle of email marketing. A focus on continuous improvements in core areas can dramatically enhance email campaign results.

Hutton Hotel blends video and email to flaunt its boutique amenities

Hutton Hotel blends video and email to flaunt its boutique amenities

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A boutique hotel used an email campaign featuring a video of its event space to garner a 20% open rate.

Silverpop study finds success in personalized behavior-based email content

Silverpop study finds success in personalized behavior-based email content

According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates.

Marketers measure video effectiveness

Marketers measure video effectiveness

Producing quality online video content is quickly becoming a top priority for marketers.

Oreck cleans up with brand-intelligent direct response marketing campaigns

Oreck cleans up with brand-intelligent direct response marketing campaigns

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The Oreck Corporation, based in Tennessee, is all about direct response, but never at the expense of brand consideration.

DMA: Direct mail response rates beat digital

DMA: Direct mail response rates beat digital

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The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12%

Plug-ins: search marketing

Plug-ins: search marketing

Search is about more than just keywords. This month, our expert columnists discuss strategies for staying relevant and searchable.

Ninety-five percent of email subscribers sign up for discounts: Email Evolution Conference

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Ninety-five percent of consumers sign up for commercial emails in order to receive discounts, said Ryan Phelan, VP of strategic services at email marketing company, BlueHornet. One-third of consumers unsubscribe from commercial emails because the promotions lack relevancy and one-third unsubscribe because of the over-frequency with which the emails are sent, he said, citing a BlueHornet study of approximately 1000 consumers.

Vicks gets moms' ear with flu warnings

Vicks gets moms' ear with flu warnings

New and expecting moms can track regional flu activity with ads from mobile apps.

Lessons learned and 2012 predictions for the ad industry

Lessons learned and 2012 predictions for the ad industry

As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds.

Will Google's paid ads affect marketers?

Will Google's paid ads affect marketers?

Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in.

Profiling is not a dirty word

Profiling is not a dirty word

If I don't know you, I won't read your email. Unless what you have to say appeals to my puerile sense of self-interest. If you aren't a friend or trusted source of international cycling news, I won't look at your tweet — no matter how clever. I'm a marketer's nightmare.

Buying display: focus on quality

Buying display: focus on quality

Direct marketers may dominate the digital display advertising market, but most of these marketers are getting as little as one-third of the return they could.

Email measurement: the missing ingredient

Email measurement: the missing ingredient

Are marketers effectively using email to get closer to their customers? If email is the least expensive, most trackable and easiest way to understand customer behavior, why aren't more marketers using it to its full potential?

Examine KPI activity to test, refine tactics, restrategize

Examine KPI activity to test, refine tactics, restrategize

Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning.

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