ClickSquared's Frawley joins Epsilon

Share this article:

Epsilon has hired Andrew Frawley as president of its digital services division.

Frawley comes to the newly created position from the CEO slot at ClickSquared. As president, digital services, at Epsilon, Frawley will manage all of the company's digital services, including e-mail and interactive programs. He will report directly to Bryan Kennedy, COO and president, marketing technology.

 “Over the course of 2008, we integrated a lot of the processes we use to serve clients as well as general offerings, and towards the end of the year, it became clear we needed to bring in someone with experience in that kind of integration,” Kennedy explained. “Our digital business, our e-mail business, is a critical part of Epsilon's offering, so it's Andy's [Frawley's] job to spearhead that digital business, which includes overseeing technology developments, the rollout of the platform we manage for clients, overseeing sales and new business developments and ultimately being responsible for the delivery of services to our clients.”  

Kennedy said that Frawley's experience in database and e-mail marketing, and his role in the development of marketing automation technologies as CEO of Exchange Applications, made him a good fit for the job.

“A big reason for bringing him on board is we don't think of e-mail as a standalone channel but rather as a more integrated part of the overall marketing mix, and that has been his experience throughout his career,” Kennedy said.

Frawley's past work with various marketing services providers, including Epsilon, also made him a natural choice for the position.

Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.