ClickAction Opens E-Mail Advice Center

Share this article:
E-mail marketing services provider ClickAction Inc. yesterday debuted the Email Education Center at www.emaileducation.net featuring advice about various areas of e-mail marketing, including best practices, segmentation strategies, privacy and acquisition strategies.


The channel, co-sponsored by the E-Business Communication Association, offers free membership to marketers, who can opt-in to receive e-mail updates and attend biweekly online seminars. Much of the advice is available as links to industry trade journal articles covering e-mail marketing, privacy issues, growing a database, using rich media e-mail and viral marketing.


"With the growing importance of highly targeted permission-based e-mail marketing communications, it is critical that we identify and deliver educational solutions, such as online seminars and expert advice, for marketers that augment their existing marketing initiatives," said Geoff Smith, director of client programs at ClickAction.


The Email Education Center plans an online seminar covering best practices March 6, at 10 a.m. Pacific Time.


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.