ClickAction Gets Business Week Newsletters

Share this article:
Business Week Online has named ClickAction Inc., a permission-based e-mail marketing vendor, to handle its electronic newsletters.


The Palo Alto, CA, firm has been selected by Business Week Online for e-mail relationship management services to help the publication build increasingly profitable one-to-one relationships with hundreds of thousands of online subscribers.


Business Week Online, New York, will send several million customized newsletters weekly to several hundred thousand subscribers who have requested information on specific subjects.


"This is huge for us and also, in the same token, positions us very nicely in the publishing arena," said Amy Sheldon, spokeswoman for ClickAction. "We now provide e-mail marketing services for several publishing clients, including Forbes magazine and Sunset magazine."


It was only recently that Phase2Media named ClickAction to support its opt-in e-mail marketing business. It will use the ClickAction e-mail management technology.


"Also [through] Phase2Media, we will be introduced to other leading publications, including Elle magazine and Hachette [Filipacchi] publications, which include Car and Driver and George magazines," Sheldon said.


Another recent client of ClickAction is Bestfoods, formerly known as CPC International. A leading U.S. food marketer acquired last month by packaged goods giant Unilever, Bestfoods will soon launch an e-mail campaign targeting its end-consumers in nearly 110 markets worldwide.


ClickAction will handle several million newsletters weekly for Business Week Online.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.