ClickAction Debuts Service, Buys Firm to Integrate It

Share this article:
Palo Alto, CA-based ClickAction yesterday introduced a new product, ClickAction Enterprise E-mail Relationship Management, and said it acquired New York-based professional services firm Consilience Inc. to provide integration services for the new software.


ClickAction Enterprise provides a licensed alternative for clients who prefer in-house management of e-mail marketing initiatives. It enables marketers to conduct targeted, permission-based e-mail campaigns; collect and profile customer data; and access real-time results in a Web-hosted environment. The new service will be available in the second quarter, ClickAction said.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.