Marketers are getting sharper at attributing which online ad impressions lead to conversions.
In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.
Email marketing might seem like a routine activity by now, yet it remains an important aspect of reaching valuable customers.
As consumers become inundated with emails, marketers need to develop more effective campaigns to rise above the clatter.
According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates.
E-commerce platform Payvment has launched its one-click Facebook ad buying service to help show advertisers how many Facebook members they can reach with their proposed budget.
Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.
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Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.