Marketers are getting sharper at attributing which online ad impressions lead to conversions.
In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.
Email marketing might seem like a routine activity by now, yet it remains an important aspect of reaching valuable customers.
As consumers become inundated with emails, marketers need to develop more effective campaigns to rise above the clatter.
According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates.
E-commerce platform Payvment has launched its one-click Facebook ad buying service to help show advertisers how many Facebook members they can reach with their proposed budget.
Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.