Marketers are getting sharper at attributing which online ad impressions lead to conversions.
In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.
Email marketing might seem like a routine activity by now, yet it remains an important aspect of reaching valuable customers.
As consumers become inundated with emails, marketers need to develop more effective campaigns to rise above the clatter.
According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates.
E-commerce platform Payvment has launched its one-click Facebook ad buying service to help show advertisers how many Facebook members they can reach with their proposed budget.
Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.