Click-Through Rates Are on Their Way Up

Share this article:
NEW YORK -- For the first time in two years, online advertising click-through rates have reportedly gone up, hitting 0.83 percent last month.


This is reportedly the first time rates have increased since February 2000, when it was at 0.44 percent. Internet marketers have considered the industry standard to be 0.3 percent. The figures are according to DoubleClick, which measures click-throughs with its DART ad-serving product.


The information was part of a presentation, "Online Advertising Is Ready for Prime Time," by eMarketer CEO Geoffrey Ramsey at Forbes' headquarters here last night. Ramsey said DoubleClick confirmed the information this week and gave him two reasons for the uptick.


"One, there is less clutter. There are less ads per page," he said. Secondly, online advertising is getting bigger and more compelling. "Publishers are getting smarter. The rise of rich media and other media is actually increasing click-through rates."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.