Click Tactics Unveils DM Solution for Cable, Telecom Companies

Share this article:

Multi-channel marketing services provider Click Tactics Inc. debuted a series of direct marketing solutions geared to meet the specific subscriber communications needs of major cable and telecom companies.

Subscriber STREAM 6 lets companies choreograph tailored correspondence to consumers based on behavior and customer preferences, delivering relevant offerings designed to acquire new subscribers, increase revenue per subscriber and improve monthly churn rates.

Click Tactics also reported that Atlantic Broadband, a top 20 U.S. cable operator with 250,000 customers along the East coast, will use Click Tactics to assist in creating and executing highly customized and time-driven subscriber communications programs.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.