click fraud

4 Ways Agencies and Brand Advertisers can Fight Mobile Click Fraud

4 Ways Agencies and Brand Advertisers can Fight Mobile Click Fraud

As real-time bidding makes its way into the mobile ad space, click fraud has come along for the ride. Here's how to combat it.

Click fraud up during Q4 2009: Click Forensics

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The rate of click fraud, the practice of a program or computer script imitating a person to click on a Web advertisement among normal clicks, rose to 15.3% during the fourth quarter of last year. It was 14.1% during the previous quarter, according to data released by Click Forensics Inc.

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