Click fraud up during Q4 2009: Click Forensics

Share this article:

The rate of click fraud, the practice of a program or computer script imitating a person to click on a Web advertisement among normal clicks, rose to 15.3% during the fourth quarter of last year. It was 14.1% during the previous quarter, according to data released by Click Forensics Inc.

However, the rate of click fraud was down year-over-year from its record high of 17.1% during the fourth quarter of 2008. The data measures cost-per-click campaigns from advertisers across search engines, shopping networks and Web publishers. The information also represents traffic from more than 300 ad networks.

The rate of click fraud was 12.7% for Q2 of 2009, and 13.8% for the year's first quarter.

Paul Pellman, CEO of Click Forensics, said that click fraud during the period was “the lowest we've seen for this time of the year.”

“This seems to indicate that that ad networks, publishers and the search engines themselves are doing a better job of catching the click fraud spikes that have become common during the busy search marketing holiday season,” he said in a statement.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.