Cleveland Clinic Picks MBS for Database Marketing

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MBS, a provider of advanced marketing database solutions, said this week that it will handle services for The Cleveland Clinic such as strategic consulting, analytical solutions and database design and management.


The Cleveland Clinic is a not-for-profit, multi-specialty academic medical center that integrates outpatient and hospital care with research and education.


MBS, Central Islip, NY, will use Klondike, its relational online database solution, to improve the clinic's strategic marketing by providing easy access to patient activity and usage patterns. Klondike, which includes modules for ad-hoc queries, campaign management and promotion results reporting, will let the clinic uncover business intelligence, allowing healthcare professionals to communicate with patients in a targeted, focused and personal manner.


MBS' Analytical Solutions and Strategic Consulting teams will design a contact strategy encompassing database segmentation, offer development and format recommendations that communicate to patients the benefits of choosing the clinic for all their healthcare needs.


MBS is owned by its senior executives in partnership with World Marketing.


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