Classic Direct Marketing

Salesforce.com combines social investments for Marketing Cloud

Salesforce.com combines social investments for Marketing Cloud By

Salesforce.com announced Marketing Cloud, an application that combines the assets from Radian6 and Buddy Media.

Q&A: Tim Anderson, SVP of retail and foodservice, Challenge Dairy

Q&A: Tim Anderson, SVP of retail and foodservice, Challenge Dairy By

Tim Anderson, SVP of retail and foodservice, Challenge Dairy, on the company's use of engaging, interactive marketing.

Furniture titans face off with multichannel 
tactics despite housing crisis

Furniture titans face off with multichannel 
tactics despite housing crisis

Because of the housing crisis, it's been a challenging couple of years for home-furnishings retailers such as Pottery Barn and Crate & Barrel. However, business is looking up, particularly online.

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Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.