Claritas Updates Consumer Data Tool

Share this article:
Claritas Inc., San Diego, a precision marketing solutions provider, yesterday introduced ConsumerPoint 3.0, an upgraded version of its online data source for consumer information.


New features include the Profile Creation Utility, which lets users code a raw customer file by geography for profiling in a three-step process.


Another new component is the ability to upload and download market and profile data for use with multiple Claritas products and to send data to other Claritas users.


New reporting features also are included in the new system.


Claritas is a division of VNU. More information about ConsumerPoint 3.0 can be found at www.claritas.com.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.