Claritas Updates Consumer Data Tool

Share this article:
Claritas Inc., San Diego, a precision marketing solutions provider, yesterday introduced ConsumerPoint 3.0, an upgraded version of its online data source for consumer information.


New features include the Profile Creation Utility, which lets users code a raw customer file by geography for profiling in a three-step process.


Another new component is the ability to upload and download market and profile data for use with multiple Claritas products and to send data to other Claritas users.


New reporting features also are included in the new system.


Claritas is a division of VNU. More information about ConsumerPoint 3.0 can be found at www.claritas.com.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.