Claritas Teams With Frontline Data Management

Share this article:
Claritas Inc., an intelligent-marketing information and target marketing services provider, announced a deal last week with Frontline Data Management in which Frontline will serve as Claritas' primary processor of business-to-business customer matching services.


Frontline, Mars, PA, is a software services company specializing in customer data integration and enhancement.


Chris Berry, vice president of direct marketing services at Claritas, San Diego, said the matching services are delivered through a Frontline software process that matches business customer files against Claritas' proprietary business databases. The main commercial file, Business-Facts, is the nation's most comprehensive database of U.S. business and employee counts.


Frontline created an interactive approach that has been "well received by our clients and the database marketing community," he said.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.