CLARIFICATION: Experian, FloNetwork Partnership
That database, which holds information on 205 million U.S. consumers, is not part of the alliance between the offline and online marketers, the reps said.
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Almost 6% more marketers will run a video ad campaign on the social networking site, according to Mixpo.
Tailoring emails to customers' browsing habits generated a 70% increase in mobile email conversion rates.
Research suggests that more than three quarters of U.S. companies could improve the quality of their marketing data.