CLARIFICATION: Experian, FloNetwork Partnership
That database, which holds information on 205 million U.S. consumers, is not part of the alliance between the offline and online marketers, the reps said.
Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.