Claims in Story Are a 'LuuLuu'

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I believe that "LuuLuu Takes Aim at My Virtual Model misrepresents a number of important facts about My Virtual Model Inc.


Also, I find it extremely odd that LuuLuu could make such unsubstantiated claims about the "shortcomings" of My Virtual Model Inc.'s technology, considering that industry leaders consistently choose our solutions as best in class, based on our superior technology, the scalability of our application, our database marketing expertise and our proven metrics.


Here are the facts...


On June 21, My Virtual Model announced its acquisition of EZsize, making our company the leading provider of both visualization and sizing applications for the online apparel shopping market.


Furthermore, while LuuLuu may claim that "two well-known retailers are testing LuuLuu but that they are not ready to go public," My Virtual Model is actively inviting the public to experience its online visualization technology today at Lands' End (www.landsend.com) and Limited Too (www.limitedtoo.com). Our sizing technology, now known as My Virtual Model™ Fit, is also live on the Web sites of Orvis (www.orvis.com) and Duck Head (www.duckhead.com).


Additionally, My Virtual Model is pleased to publicly announce signed partnerships with innovative retailers Lane Bryant, Nutri/System, FUBU, WeddingChannel.com and Maxim Online. These applications are in various states of advanced development and will all be live before the end of the calendar year. Lane Bryant, which features our third generation of photo-realistic models, will be live before the end of the month.


Today, My Virtual Model is delivering solutions that help merchants increase their bottom-line profitability while creating an enriched shopping experience for individual users. Clearly, we at My Virtual Model are doing much more than just talking.


Yona Shtern, Chief marketing officer, My Virtual Model Inc., yona@myvirtualmodel.com


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