CitySide Tickets preps TV campaign

Share this article:

CitySide Tickets is launching a television campaign to promote its Web site, CitySideTickets.com, where consumers can buy and sell tickets.

The 30-second spots will run during the next three weeks on networks including CNBC, CNN, MSNBC, Bloomberg and Fox News. The campaign's goal is to make consumers aware that they can both buy and sell tickets through the site, and to drive consumers to it.

“We believe that there's going to be a lot more phone calls and a lot more traffic to the Web site,” said Michael McCarthy, CitySide Tickets' spokesman. “When people call in, [CitySide CEO Michael DeAmicis] and his team will ask how they heard about us.”

Previously, CitySide depended on word-of-mouth to promote itself. However, McCarthy said it expects to reach about 8 million people with the TV campaign.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.