CitySide Tickets preps TV campaign

Share this article:

CitySide Tickets is launching a television campaign to promote its Web site, CitySideTickets.com, where consumers can buy and sell tickets.

The 30-second spots will run during the next three weeks on networks including CNBC, CNN, MSNBC, Bloomberg and Fox News. The campaign's goal is to make consumers aware that they can both buy and sell tickets through the site, and to drive consumers to it.

“We believe that there's going to be a lot more phone calls and a lot more traffic to the Web site,” said Michael McCarthy, CitySide Tickets' spokesman. “When people call in, [CitySide CEO Michael DeAmicis] and his team will ask how they heard about us.”

Previously, CitySide depended on word-of-mouth to promote itself. However, McCarthy said it expects to reach about 8 million people with the TV campaign.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.