CitySide Tickets preps TV campaign

Share this article:

CitySide Tickets is launching a television campaign to promote its Web site,, where consumers can buy and sell tickets.

The 30-second spots will run during the next three weeks on networks including CNBC, CNN, MSNBC, Bloomberg and Fox News. The campaign's goal is to make consumers aware that they can both buy and sell tickets through the site, and to drive consumers to it.

“We believe that there's going to be a lot more phone calls and a lot more traffic to the Web site,” said Michael McCarthy, CitySide Tickets' spokesman. “When people call in, [CitySide CEO Michael DeAmicis] and his team will ask how they heard about us.”

Previously, CitySide depended on word-of-mouth to promote itself. However, McCarthy said it expects to reach about 8 million people with the TV campaign.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.