Citysearch launches location-based deals aggregator for iPhone, Android

Share this article:

Citysearch, a local online business guide, launched a location-based iPhone and Android app on February 15 that aggregates coupons and daily deals.

Citysearch parent company CityGrid Media and third-party providers, such as Groupon and The DealMap, are participating in the program at launch.

Consumers can use the Deals by Citysearch app to find local coupons, search for deals anywhere across the country, browse deals by category, receive daily discounts from third parties and share deals with friends.

“With typical daily deals e-mails, you never know what you're getting,” said JP Bedoya, senior director of product and user experience at Citysearch. “Consumers are getting their e-mail inboxes flooded, but the offers they receive might not be something they want.”

Consumers can also set deal preferences and filters, sort through deals based on expiration or distance, share offers, and print from their mobile phones.

Citysearch will collect consumers' preferences and other data for future campaigns, Bedoya said.

“We'll be building a future push strategy,” he said. “As we get more deals into our system, we'll be able to give consumers push notifications. We'll be able to know what they're interested in driven by their preferences.”

Bedoya said Citysearch hasn't set a launch date for the in-application push functionality. The company also plans to add additional partners, he added.

Citysearch is promoting the app with an e-mail sweepstakes. Consumers who download the app can enter their e-mail address to qualify for one month of free deals. Citysearch will announce the winner February 24.

The company will also promote the app in an e-mail campaign targeting Citysearch subscribers and in a promotion on Twitter and Facebook.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.