Citysearch, AOL team up for ad, content network

Share this article:

IAC's Citysearch and AOL announced today that they had struck a deal to share Citysearch's local content and pay-per-performance ad network with AOL's network of sites.

“It's a win-win situation,” said Chris Spanos, director of search verticals at AOL. “We get to provide a better user experience and improve the monetization of those properties.”

Through this strategic partnership, Citysearch, an online local search and directory company, will provide editorial and user reviews, merchant videos, photos and offers to AOL for distribution across its properties, which include AOL CityGuide, AOL Local Search and MapQuest. Additional details about the agreement have not been released.

“Citysearch brings a lot of local advertisers to the table,” Spanos said. Although AOL has editorial and user reviews, it does not have a local sales force like Citysearch that is reaching out to local merchants, he said.

The benefits of the partnership were quite apparent, said Jay Herratti, CEO of Citysearch. AOL is a large network that attracts a lot of eyeballs, he said. “We get access to a fantastic audience.”

According to Citysearch, the company has 18 million local business listings and more than 1.5 million user reviews across the US.

“We recognize that the local online space is growing so rapidly,” Spanos said. “It's an exciting space to be in.” Spanos said that AOL is looking to leverage its local network through other partnerships. “We will look at all opportunities over the course of the year.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.