City-County Credit Union Taps Penn Garritano

Share this article:
City-County Federal Credit Union, a Minneapolis-based credit union with seven branches, tapped Penn Garritano, also Minneapolis, as its agency of record.


The agency is to rebrand and relaunch the 75-year-old, member-owned credit union. Direct marketing also will work to build membership strength.


City-County traditionally has served the financial services needs of 40,000 city and county employees and their families in Minnesota. But a change in its charter lets it offer membership to anyone who lives, works, attends school or worships in Minneapolis.


The campaign to target a broader base of prospects commences in the summer. DM will be supported with advertising and public relations.


Other Penn Garritano clients include U.S. Bank, Pfizer Animal Health, Deluxe, Medtronic and Polaris.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.