Citizens Bank Taps Rapp Collins

Share this article:
Citizens Financial Group Inc.'s Citizens Bank, Providence, RI, has appointed Rapp Collins Worldwide, New York, as its direct marketing agency on a budget that is said to be $5 million to $10 million.


The number of agencies that pitched for the business is not known, though only OgilvyOne Worldwide, New York, and Rapp Collins were finalists. Sigma Marketing Group, Syracuse, NY, was the incumbent. Arnold Worldwide, Boston, remains the general advertising agency.


Owned by The Royal Bank of Scotland PLC, Citizens Financial Group is a $53 billion commercial bank holding company. It operates 710 Citizens Bank branches in seven mid-Atlantic and New England states. More than 12,000 people work for the bank.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.