Citizens Bank Looking for DM Agency

Share this article:
Citizens Bank, the No. 2 commercial bank in New England with 800 branches, is reviewing agencies as it prepares to raise its direct marketing spend.


The Boston-based bank, which in the summer bought Mellon Bank, Pittsburgh, is looking to expand in the Northeast. It is said to be looking for shops with a strong background in database marketing.


Sigma Marketing Group, Rochester, NY, for five years the incumbent on the account, has pitched again to retain the business. So has Arnold, Boston, which handles media and is the principal agency for Citizens Bank. Arnold's end of the business is not up for review.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.